YouTube Takes Annotations to the Next Level with “Cards”

 

In a bid to bring annotations to mobile and make them just as beautiful as uploaded videos, YouTube has rolled out what it calls “Cards.” These are customized images, titles, and call-to-action text that come in 6 different categories.

Cards can now inform viewers about other related videos, merchandise, playlists, websites, fundraising, and fan funding.  One unique thing about cards, unlike annotations, is the fact that they are available anytime during the video.  And in case you’re wondering, they also work on mobile.

I tried playing around with the new “Cards” system and was impressed.  They not only look beautiful and appealing, they are also quite captivating and make you want to click on the beautiful thumbnails that accompany them. In order to view a card’s content, you will need to click the “info” symbol.

To create and edit Cards, simply go to your YouTube Video Editor and select the “Cards” tab. You will still be able to create both annotations and cards, but according to YouTube, the goal is to have these “eventually replace annotations, but this will happen only once they can do everything annotations can do today.”

In the meantime, why not try and play around with Cards and see what you can do with them. I, for once, will definitely start creating them for both my existing and future YouTube videos.

 

 

David Gitonga

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