VIDEO: Why You Need to Use Video and Photography

David Gitonga, Cinematographer

I sat down with Eric Abuto, a radio presenter here in Kenya, who drilled me on the importance of video and photography for your website and blog.

The recent Social Intelligence Report by Adobe shows increased engagement for posts with video and images. Video growth is up by 265% and posts with images average 30 times more engagement than posts without images.

I took the opportunity to also highlight a few things that make an engaging video. An engaging video should generally be informative, educational, and short. It should be easily shareable, and if possible, funny.

The interview is less than 2 minutes long.

Check out the interview below.


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