What does aerial silk aerobics and interpretive dance have in common?
At first glance the quick answer is ‘nothing much!’ but when we shot Joanne Ball-Burgess and Andrea Hartley’s choreography at the Mom3entum Fitness Gym on Muguga Green, Brookside this past Friday, the answer is… being on the ground isn’t a dance requirement!
If you’ve never watched aerial silk aerobics live in session then you’d be in awe at how a human being can manoeuvre silk and remain airborne for more than 30 minutes take after take. That and how a mother of three, yogi, dancer and former Sakata judge still dances better than you wish you could.
Damian Marley’s R.O.A.R blared on the portable speaker while David Gitonga, founder of E-Labz, worked his magic behind the camera trying to capture the magic from various angles- a difficult task given that the dancing was… well, dancing, and there was a lot of movement both on the ground with Joanne and having Andrea between two silk fabrics above her.
Here at E-Labz we pride ourselves in creating unique digital content while working on fun projects and this was definitely one of those. It’s safe to go ahead and copyright our bragging rights on being the first Kenyan content marketing company to capture this sort of collaboration, yes?
To work with Joanne, feel free to inbox her via Facebook on Judge Jo1. If you’re interested in learning more about or attending an aerial silk class with Andrea, find her on AER Africa on Facebook. The Mom3ntum Fitness Gym will be opening soon but in the meantime you can check out The Momentum Coffee Bar where we did an interview with Joanne earlier that afternoon. Serene is the word that best describes it, definitely worth the visit.
Videos will be coming out soon on our socials so stay tuned!
Maureen Wambaire is a social media manager and blogger at E-LABZ. Branding is her thing, helping clients showcase their best as they share their stories with the world. Her twitter handle is @wambairem or reach her via email at email@example.com.