Is Content Marketing Working for You?

You have to agree, this is an important question. More importantly, the answer.

Why?

Because the idea of content marketing has been preached by many bloggers and online marketers for years.

The result?

A majority of businesses do not really see the benefit, and quite frankly, there are no returns to show for it.

What could be the problem? Is it a lack of good strategy? Poor copywriting skills? or is content marketing just not cut out to what it’s preached to be?

Content Marketing is Not About Traffic

For a majority of us, we think the ultimate goal of content marketing is to bring attract and convert this traffic into sales.

Well, this is completely wrong, and very likely the reason why you’re not seeing any results from your efforts.

Here’s why:

Suppose you create a captivating blog post that generates 100,000 views. While this may seem like an impressive figure, it may not be valuable at all. Some people may visit your site for a minute or two, others may simply read and leave, while others may simply have seen an interesting link post on their social feed.

Traffic therefore does not guarantee sales.

The Next Step is What Matters

While a good written post may get you views and a highly-optimized post may rank you on top of Google, this does not guarantee sales. You may lack the persuasiveness or authority to convince your visitors to place an order or make a purchase, you may fail to gather the needed information to follow back, or you may never follow up and visitors forget you just as fast as they discovered you.

Any number of the above things can derail a sale.

For content marketing to be effective, it needs to help push your visitor to the next step in the purchase process.

Here are the steps to creating a successful content marketing strategy:

1. Build trust with website visitors

2. Give incentives like free e-book or access to your ‘premium’ content in exchange for their contact information

3. Keep reminding your prospects that you exist

4. Separate yourself from competition by offering examples of demos that differentiate you.

As you can see, content affects every stage of the sales process and those who make most money from content marketing leverage all of the above steps.

Here’s a table example demonstrating how to measure the effectiveness of your content:

Type of Content                            Indicator of Success                        Metric

Blog Post Headline                             Prospect Clicks Link                              Traffic

The Blog Post Itself                            Prospect Reads It                                  Time on Page

Free E-book Offer                              Email Subscribes                                   Opt-ins

First Email Subject Line                      Prospect opens email                             Open rate

First Email Body Copy                       Prospect Clicks Link                                 Email Clickthrough rate

 

As the above shows, metrics along are not important. The action the prospect takes is what matters most.

A piece of content that gets few readers who convert is more valuable than one that gets thousands of views with no action taken.

In order to do this, you need to to create content that influences and market it to prospects with the goal of getting them to take an action. To do this, you need to:

1. Map out your prospects process before they purchase from you.

2. Create content for every stage to build trust.

3. Behind every content created, market it by asking them to take the next step

4. Measure the success or failure of the above action step.

5. Improve and market continuously until you perfect the steps and actions needed.

If you do the above, you’ll have built a process and content strategy that brings you returns for years to come.

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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7 Content Marketing Lessons from Red Bull

Red Bull gives you wings

One of the biggest shifts in today’s marketing is in content creation. Brands and businesses must now think differently and create amazing content to attract audiences.

In other words, brands now need to act like media companies in addition to doing what they do.

A classic example of this is the Red Bull brand.

According to Red Bull’s founder, Austrian founder Dietrich Mateschitz, “Red Bull is a media company that happens to sell energy drinks.”

And this is what has made Red Bull what it is today.

The company launched the Red Bull Media House back in 2007 with the goal of content creating that connects with customers. So far, its media department has done the following:

  • Launched the Online and Print magazine “The Red Bulletin,”
  • Spent $2 million making “The Art of Flight” movie.
  • Sponsored numerous action-related events such as the “Freefall from Space.”

What has been the results?

The Media House has not only started making profits, but the company already claims that the business value in form of awareness and media dollars saved, far outweighs the expense.

As online content consumption speeds up, we can expect to see more forward-thinking brands slowly transition into becoming media companies first.

Here are 7 lessons brands can learn from the Red Bull Media House:
  1. Marketing is the responsibility of the entire brand
  2. Content is ‘Core.” It should inspire and be effective.
  3. Businesses need to become media companies – literally. Red Bull casts a large net across adventure sports, video games, and music, and some of this content is sure to interest their 18-30 year olds and get them to talk about it and share.
  4. Content needs to support the core essence of the brand. For Red Bull it is “to give you wings,” literally.
  5. Become a media empire covering all media – video, mobile, online, print.
  6. While the media may become profitable, create brand value that offsets investments in paid advertising – The “jump from space” was so awesome that for every dollar they spent, they must have received $10 in free media, shares, and brand awareness.
  7. Make content that can be consumed by consumers any way they like – from short video snippets fit for mobile, to long-form movies fit for platforms like YouTube.

Stratos by Red Bull

The Stratos, Red Bull’s space jump, pictured above, is a great marketing example.

According to the company:

“We must create content so awesome the world stops a little to think about what we are doing.”

By extending its marketing and customer aspirations beyond its comfort zone,  Red Bull has been able to accomplish almost the impossible. It’s social media stream goes to show just how committed the company is to creating awesome content.

What about you?

Are you ready to take the leap of faith, like Red Bull, and be bold enough to become a media company?

The world is drowning in information and content. Only customer-focused, social businesses that deliver entertaining content will succeed.

To succeed you need to change how you market. Red Bull is a classic example of how to do this.

 

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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The Internet is Changing

The Internet is changing at a rapid rate. Just 10 years ago, most of us probably didn’t own a smartphone and we definitely never had a Facebook, Twitter, or Instagram account. Some probably didn’t even have an email account. Today, it’s difficult to imagine living without any of these tools.

It can correctly be assumed then that 10 years from now, you’ll likely own tools or website resources that do not exist at present. The Internet will be a more mature place and likely a lot of our lives and properties will live online.

Running a business has also changed. You now need a website and social media presence to attract and retain customers. While these tools may be important 10 years from now, the game could also change and new tools and resources may be required to keep your business relevant.

Social is Changing

Over the last few years, the most dramatic changes that have happened online are largely in the way people consume content online. Social networks have become go-to sources of news information and for letting customers know of new offers, promotions, or new stock.

Social continues to change in other ways and we can expect more changes to come. Increasingly, the trend has been towards creating more visual on social sites. Videos have become an almost necessity if you want to noticed on a newsfeed or timeline.

Live video feeds and updates have also started to appear on newsfeeds and timelines of many social networks. This is a good indication of how user behaviour is changing on social.

Devices are Changing

A few years ago, almost everybody owned a desktop computer. Today, a laptop is just as good and better. But even more importantly, is the rise of mobile in the current Internet age. More than half of all devices connected to the Internet are smartphones.

This shift in mobile device use has also affected how people consume content. Mobile devices have small screens and multi-purpose. They also enable notifications on a more personal level. This multi-level use means that content is consumed quickly and with less concentration. The more visual it is, the higher the chances that it will be seen and acted upon.

Search is Changing

Google has almost become synonymous with the Internet. Billions are conducted every single day. However, how search is done has also changed dramatically over the last few years. Search engines have also quickly changed to accommodate the changing search behaviors.

Searches are now increasingly done on mobile and are becoming very specific. People want specific answers to specific questions. Searches are also increasingly happening around events and news happenings. As a result, there are search results for news content as well as ever-green content. Social content has also been integrated into search results which make it even more important as a news outlet.

As the above examples show, the current Internet is changing rapidly and will continue to do so. As a business, you need to adapt and ensure you meet the changing needs of your consumers. It means creating new content types and hiring the right staff to keep your business relevant.

The market is the market. It will not change for you. Rather, the change needs to come from you. The faster you can adapt to changing consumer needs, the better your chances of survival in your market.

 

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7 Tips on How to Get Your Video on ‘YouTube Suggested Videos’ Section

Did you know that the majority of viewership on YouTube is largely driven through the suggested videos column watch pages? It is no surprise therefore that dominating this section will guarantee increased video views and more referrals from your video strategy.

YouTube suggested videos include:

  • 4 videos algorithmically selected from the creator
  • Related videos similar to yours
  • Recommended videos based on viewer

How does YouTube determine which video to place?

It uses the following:

  • Video watch time
  • Relevancy
  • Viewership history
  • Engagements

So, if you want to dominate the suggested video section, you definitely need to hack these four metrics. Your videos need to tell YouTube that they are worth watching and recommending. How do you do that?

Here are 7 ways on how you can influence the above metrics:

 

1.  Make Engaging Videos

YouTube’s algorithms are highly optimized to promote videos with long watch times. To create such engaging videos, ensure you are clear about what viewers can expect in the first five to 10 seconds, demonstrate passion and energy in the video to grab attention.  Don’t be afraid to take risks with videos and to think unconventionally. People love that.Other ways to create engagement include using B-roll, adding music to your videos, adding open and close loops, storytelling, and jump cutting,

 

2.  Encourage Engagement

According to a report published by Novel Concept, videos with lots of Likes, Dislikes, and comments rank higher than all other types of videos. When a viewer has an emotional connection with your video, they are more likely to express it with either a Like, a Dislike or a comment.

You can promote commenting on your own videos by not only replying to comments, but also posting your own comments. For example, you can post a relevant question in the comments section that pertains to what is being discussed. This will not only let others reply with relevant keywords, but also help the algorithm determine the property surrounding those keywords, further helping with the ranking.

 

3.  Optimize Your Video Titles

Just like Google Search, keywords are important in YouTube videos. The more targeted a video keyword is, the more likely it will appear on top of search results and on the suggested videos column for other peoples’ videos. The right titles get people to click on your videos and tell the algorithm the relevancy of such videos to other video types.

  • One of the suggested ways of doing this, especially if you discuss a variety of topics, is to include the following in the video title:
  • The name of the show
  • The episode number of the show
  • The name of the Channel

Check out how Channel Frederator and Gary V have successfully implemented this approach.

 

4.  Optimize the Meta Data

  • Many, if not all, of the principles around SEO apply to the suggested videos algorithm. To optimize your meta data section, here are some guidelines to follow:
  • A video description of not less than 3 sentences. This should be placed at the top of the description before any links.
  • Always include a generic 3-5 sentence description of what the video is all about.
  • Focus on one primary keyword in your descriptions and tags
  • Limit tags to 10-12 primary keywords
  • Always include the same 4-6 ‘generic tags’ about the show and channel.

For example, if you’re searching for Nairobi Malls, specific keywords would include: Nairobi malls, 7 popular malls in Nairobi, Facts about Nairobi malls, best Nairobi malls.

 

5.  Interlink Videos

Interlinking of videos is a smart way of getting people to view your other videos on your channel. You can do this through annotations with the help of YouTube Cards, playlists that automatically play the next video on your channel, links in descriptions, and even commenting on older videos with newer video links.

By getting more people discovering your other content types, this will, in turn, get the video algorithm ranking these other videos as well under the suggested column based on view and session duration.

 

6.  Use Compelling Thumbnails

In my view, compelling thumbnails are generally the single most important element that gets someone to click on a video based on search or suggested videos. Thumbnails are usually the first introduction to your content and you need to make it really stand out.

  • Some tips for creating compelling thumbnails include:
  • Use bright colors or increase saturation to make colors stand out.
  • Use a human face to add emotion to the thumbnail.
  • Go for the action shot for videos that lend themselves to it.
  • Include text to give context
  • Adding some consistency to build awareness and differentiation.

 

7.  Start YouTube Sessions

YouTube loves channels and videos that start viewing sessions on the site. If a show session gets people to watch other similar or related video, that video will be frequently suggested for other viewers.

Building touchpoints outside of YouTube can also help start viewing sessions.  We can do this by using social, media embeds, email lists, websites, and connecting with other YouTubers. These approaches act as catalysts for communicating our schedules which will, in turn, start sessions.

It goes without saying that the more videos we post on YouTube, the higher the chances that our videos will be featured in suggested videos section. When we combine our video frequency with the above insights, were guaranteed of a killer video strategy.

 

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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Gaming Event at the iHub

What a great time it was. We not only enjoyed gaming with gamers, we also got to take great footage of gamers in action.

The event included gamers from across Nairobi as they went all out and hard on PCs and consoles the entire night battling it out, in style.

Check out the video below:

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5 Reasons Why You Need a Digital Video Strategy

Not a day goes by do I not get an alert, on either Facebook or YouTube of a live event happening. 5 years ago, it used to be that if you wanted to watch a live event, you had to turn on the television, and hope CNN or BBC is live on the ground.

Not anymore.

Livestreaming events are becoming so common now on Facebook that I wouldn’t be surprised if we start to see more platforms offering live video. Facebook and YouTube are just the beginning, the tip of the iceberg, on what to expect. Marketers and agency executives are also very optimistic about online digital video with two-thirds of them saying original digital video will become as important as original TV programming in the next three to five years.

The event livestreaming space is also getting crowded. Instagram, Snapchat, and Twitter are just some of the other players now enabling users to either livestream events or curate video content around events.

Now that I have convinced you enough about the continued rise and domination of online video, here are some 5 reasons to take home on why online video marketing should be an important part of your marketing arsenal:

1. Video is More Engaging than Text

The human brain can process visual information 60,000x faster than text.  We seek out visual content as opposed to text. It is no surprise therefore that we are 13% more like to open an email or click on a link that includes the word “video.”

2. Video Creates an Emotional Connection


There is value in forming deep and personal relationships with your consumers. A well-crafted video can pull the right audiences and get you noticed. A Harvard Business Review study showed that connecting emotionally with your audiences can boost revenue and video is well-positioned to stir those emotions.

3. Good Video has Gotten Cheaper

Once the domain of huge companies and studios with big budgets, high-quality video is not within reach on small budgets, thanks to advancing technology. You can now take dazzling skyline and stable handheld shots, thanks to new innovative tech that enables all of this.

4. Video Boosts Conversion Rates

Did you know that visitors will stay on your site 2 minutes longer, on average, if it includes a video? Furthermore, these visitors are 64% more like to purchase a product. Online video draws customers in and tends to be more persuasive over any other media.

5. Numbers Don’t Lie

The future of the Internet can be summed up into one word – video.

You don’t believe me? Check out these stats:

  • 52% of marketers point to video content as having the best ROI
  • 73% of marketers confirm video has having positively impacted marketing results
  • YouTube reaches more 18-49-year olds than any cable network in the U.S.
  • Top five most popular celebrities among teens in the U.S. were a YouTube star

So, are you ready to start creating videos?

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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YouTube Videos – Why View Counts aren’t Everything

Are YouTube Views Everything?

When it comes to measuring video success, most use the proverbial public scorecard as the base.

The more views your video gets, the more successful it is, right?

Wrong!

Views are good on a video, but they aren’t and shouldn’t be the only way of tracking if your video campaign is a success.

In this post, I review two key performance indicators (KPIs), in form of questions, that should guide you when unpacking your success rate.

Q 1: What is Your Primary Campaign Marketing Goal?

As a marketer, your target audience will fit into one of these three categories:

  • Unfamiliar with your product
  • On the fence about a product
  • Ready to act

With these 3 categories in mind, your video campaign should aim to either increase awareness and consideration for your product or service, and ultimately influence sales.

Remember that your consumers no longer have a simple, linear experience. They have a variety of touchpoints that include mobile, social, and reviews. With each of these touchpoints, you move them closer to a purchase decision. Video is just one of these touchpoints.

Q 2: What are your KPIs?

Now that you have a marketing goal in mind, the next step is to dig deeper into your campaign KPIs. These KPIs can fall into various categories.

Compare your marketing goal and the following KPIs to determine what you want to achieve with your video.

 

Video KPIs

All of the above KPIs are measurable. You can use Google Analytics, YouTube Analytics, and AdWords to determine and measure your campaign success.

When optimizing your KPIs, avoid using competitive or industry benchmarks. The creative choices for each video vary too greatly.

Instead, set your own benchmarks based on your past campaigns, A/B testing, and real-time optimization.

Putting One Brand to the Test

The Infinix brand of smartphones is one of the brands that continues to gain popularity. We executed a campaign on YouTube with the goal of growing awareness of it’s new brand of smartphones.

Here’s an example of what happens when you put the Infinix campaign through the exercise above:

Q 1: What is Your Primary Marketing Campaign Goal? The primary goal was to be discovered through YouTube Search

Q 2: What Are Your KPIs? As we mentioned in the graphic, one good awareness indicator is unique users. We focused on getting discovered for key search terms through YouTube Search. Looking at YouTube Analytics, 55% of the views came from suggested videos by YouTube and 33% from a YouTube Search.

 

 

Infinix Video Stats

On this project we had a clear brand goal. Every brand has specific challenges that need to be solved. In case, it was being discovered on Search.

Hopefully, you now have a better approach and understanding of why YouTube view numbers aren’t everything. Rather, the objective is whether you’re meeting your primary campaign goal and KPIs. This will not only ensure your campaign goals are met, but it’ll enable you to reach your target audience in the most important moments along their journey.

 

By David GitongaVideo and Online Content Creator

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How to Keep Visitors Longer on Your Website

Wondering how to make people stay longer on your website? Read on.

As you’re probably aware by now, the world of Search has changed dramatically from what it was just an year ago. Here’s what has changed so far:

  • Keywords are no longer enough to get you to page one of Google
  • Social signals are increasingly becoming ranking factors
  • A variety of content types is an important ranking factor
  • Guest Posting is more valuable than ever

As you can see, Google is no longer keen on how you leverage keywords on your posts. The shift is now more towards social and variety.

Here are three ways to ensure you keep ranking on top of Google Search results:

 

1. Being Active on Social

Be active on social

Do you have a Facebook, Twitter, or Instagram page? Do you create content specifically for these channels? Do you respond and reply to comments from followers?

Being active on social is all about engagement. It requires activity – liking, commenting, sharing, curating – and much more. The best pages are those that post consistently throughout the day and respond to questions and queries as soon as possible.

Google is noticing how you engage on social. This helps determine if your page is worth ranking or not.

 

2. Create Videos and Images

Almost all major social networks have gone visual. The emphasis on creating quality videos, graphics, and photos is understandable. People are more likely to Like or Share a picture or a video over plain text.

According to a recent statistic, we are watching 100 million hours of video on Facebook every day with Snapchat users now watching 10 billion videos per day.

If the above stats don’t convince you to start creating videos for social, I don’t know what will.

Try and incorporate a lot of visual content on your social pages and your blog posts. These tend to create more engagement, and in turn, higher Google rankings.

Here is a video by Buzzfeed that generated over 92M views and 5 million engagements in just 7 days:

 

3. Guest Post on Authority Sites

Guest Posting is NOT DEAD

For some time now, Google has always given authoritative sites credibility by ranking them high on search results.

This has not changed.

If you want to stand out, you need to guest post on such sites with a link back to your site or social media profiles. When you create valuable content for such sites, they will be willing to add a link back to your website.

Guest posting also gets you in front of larger audiences on social.

When you guest post on such sites, they will usually share your posts on either Facebook or Twitter. Since most of these sites have huge social followings, imagine the number of eye balls that get to notice you.

How people search on the Internet will continue to change. It is how you adapt to these changes that’ll determine your growth.

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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HOW TO RANK HIGHLY FOR SEARCH

 

By now, you already know how important SEO is to your business. If not, then read on.

SEO is an important element in helping your website rank highly on Google and other search engines. It is the engine that drives traffic, and in turn, referrals to your website and company.

In other words, without a good SEO strategy, your competitor, who may be less qualified than you, will rank high on Google and get the clientele you deserve.

It doesn’t have to be that way. SEO has become a sought after skill for local companies. However, with a sought-after product, there is always the risk that you may settle for anybody that comes along. SEO is serious business and you should not settle for just anybody who claims they are experts.

Here is why.

1. SEO HAS CHANGED

It used to be that if you wanted to appear on the first page of Google search results, all you had to do was pick a keyword you wanted to rank highly for, and write article after article with that keyword. It was easy. Now times have changed and Google no longer relies on keywords to rank pages.

Let me explain.

Google is increasingly realizing that user intent and experience are important elements to determine if the content on a page is valuable to a reader. In other words, how long they stay on a page has become a ranking factor. Thus, while you may have used the right keywords in your copy, you also need to get people engaged on the page long enough.

Now this is where expertise in writing and content creation comes in.

People are not going to linger on your website or blog for long if the content is not interesting or worth reading. All it takes is a few seconds of reading your title and the first few sentences for them to determine if the content is worth their precious time. This is called the bounce rate and Google is increasingly using this metric to rank your website and web pages.

Because of this, smart websites and blogs realize the value of having a qualified copywriter to craft engaging content that keeps readers glued to their website and blogs. Hence, a good SEO expert needs to be a very good copywriter. He needs to know what ticks with the audience by writing engaging copy. And just like everything else, it takes years of experience to be a good writer.

2. VISUAL CONTENT IS GAME

While good writing skills may get you readers, you also need to create a variety of content to attract new and more readers. A good SEO expert realizes the value of good imagery to complement their blog posts. This includes relevant images, graphics, and videos.

They say variety is the spice of life, and when it comes to your website copy, variety of content can truly bring your website to life.

Here’s why.

How people search today has changed dramatically within the last 2-3 years. Search queries are more specific and people are using longer sentences. In addition, people are using other services like social media and YouTube to search for other types of content. Limiting yourself to just writing blog posts means you cannot be found on other platforms where, increasingly, more and more people are spending time on.

Social networks like Facebook, Snapchat, and YouTube are used by millions of people everyday. If you are not engaged on these platforms, you are leaving a lot of money on the table. A good SEO expert realizes that creating a variety of content that includes high-quality imagery, graphics, and videos is key to ranking, not only on Google, but on the aforementioned networks.

Here is an example.

Say, I want to learn how to cook Chapatis. I can simply go onto Google and type in the query. I may decide to click on any of the results that come up. I could read a blog on it and that would be OK.

However, think about a website that not only creates a blog on the topic, but also has a video on how to cook chapatis.

A video in this instance would prove to be more valuable than a blog post. It is no surprise therefore that Google search results for certain queries include a mix of blog posts, images, and videos.

3. DO NOT IGNORE CONTENT FORMATTING

Believe it or not, your grammar and blog post formats are important ranking factors.

The Google Search algorithm is able to determine expertise in a certain field based on words used and the style of formatting and delivery. How you format your content can also help Google determine how search results will be displayed.

Here’s an example.

Say we want to rank for the term ‘how to cook chapatis.’ We can write a blog post and create a video on the above and simply post it on our blog. Which is all good.

However, we can approach the formatting in a different style that tells Google that we’re experts and we need to be highlighted on search results.

By creating a step-by-step blog post, Google will determine if it needs to display our blog post in form of an answer box. This is a great way to stand out from the competition and be noticed right on Google Search results.

Formatting your content based on user intent is a great way to rank highly.

Google now displays queries in a variety of ways as shown below:

  • Answer boxes

Answers right on Google Search page results

  • Questions ‘people also ask’

Questions and answers right on Google page results

  •  ‘In the news’ sections

News updates get special attention on search results

  • Google+ Profiles

You can rank using your Google+ Profiles

As you can see, how you format your content will determine if you get featured in any of the above styles, which can dramatically boost your ranking.

Bottom line?

Your goal, as a blog or website, is to always try and rank on as many different content varieties and in different formats as possible. You never know where your next batch of customers will come from. Approaching SEO from this direction gives you a better shot of being noticed and ranking highly on Google.

I hope this post helps you choose your SEO expert wisely. As you’ve seen, it can make or break your website and blog rankings.

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SnapChat Video Views Now Rival Facebook

Snapchat caption

As you are probably aware, SnapChat is the new social media kid on the block compared to veterans like Facebook and Twitter. The new network has particular appeal to 18-34-year olds, but like any other social network, the usage eventually converts to an older audience. This is the magic of social media and why any serious brand should be doing social.

Vertical Video vs. Horizontal Video

According to recent reports, Snapchat now has over 8B video views. What is even more interesting is the fact that SnapChat videos are vertical as opposed to horizontal which seem to fit most social media timelines like Facebook and Twitter.

Research has shown that users are more likely to watch vertical video over horizontal video. In some instances, vertical videos have a completion rate of up to nine times over their horizontal counterpart.

Vertical videos have more appeal

An Engaged Audience

While Facebook boasts photo uploads of between 300-350M per day, this is less than 35% of its 1.59B users. SnapChat on the other hand has over 65% of its users uploading pictures daily. SnapChat’s frequency of use is clearly a selling point that any marketer should consider.

Time spent on popular social networks

Engagement is an important metric when it comes to measuring online success since the more engaged audiences are with a brand, the higher the chances they are going to talk up posts, share products, and offers. SnapChat clearly delivers on the engagement front.

Skewing Towards a Younger Audience

Millennials love SnapChat

SnapChat has the 6th-highest concentration of millennials with 76 percent of them being on SnapChat. With most younger generations using several social networks, it is good to note that SnapChat is not as saturated with ads and brands as Facebook and Instagram. This makes it a better platform to gain visibility quickly and get the attention of this young generation.

Apps on SnapChat

Are you on SnapChat? Are you looking to connect with a more engaged audience? Are you looking to test out a variety of media like video and images to grow your brand? Consider getting onto SnapChat before it gets saturated. It’s working for big brands and it can do the same for you.

 

 

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