VIDEO: Katy Perry “Wide Awake” Behind-the-scenes

I have always loved the Katy Perry song and video for “Wide Awake.” The song is not only great but so are the scenes, the camera movements, and the color grading that was done in the final cut. I love me a good music video and true to my nature, I dug up for the behind-the-scenes video………. and found it.

The video was directed by the French director, Tony T Datis. Tony has shot music videos for Skrillex and his work on Wide Awake was nothing less of exceptional.

One of the challenges of the video was that it was done in 3D.  The video employed a process called depth balancing where it was used during the quick shot transitions in the video.  Since there are many objects not at the same depth that need to hand off from one shot to the next,  it was necessary to move things in space to guide the eye smoothly from one object to the next.

The video includes a young Katy Perry, a detailed dark labyrinth, and plenty of props. While Katy Perry is much more feminine in this video than from her last piece, Part of Me, it’s pretty much the same Perry you are used to.

The video shoot took 3 days. Take a look at the behind-the-scenes footage below where Katy takes us through the shooting process.

 

David Gitonga

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VIDEO: Bay on Action

If you have watched “The Transformers – Age of Extinction” movie, and wondering how they create the robots and the action in it, you reading the right blog.

Michael Bay, the director of all The Transformers movies, breaks down his art of filming action scenes in this picture and why he had to make certain directorial decisions.

You are going to love this behind-the-scenes video.

Enjoy!

 

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VIDEO: An Epic Shoot

I am always looking for inspiration in my shots and recently, I came across a fantastic series of images done by photographer Von Wong. I loved the shots so much I decided to dig up for the photoshoot.

Turns out, I wasn’t the only one who loved his work. Wong had also decided to do a behind-the-scenes video on how he came up with those epic images.

The fact that he did these photos in black and white makes them even more stunning.

Here is a look at the photos and the process of creation. You are going to love it!

NB: These photos  are not of sports professionals, but employees of SmugMug, including their CEO.

Enjoy!

 

 

 

And here’s the behind-the-scenes video:

 

David Gitonga

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VIDEO: How Color Grading Affects the Look and Feel of a Movie

The color of an image has always been an element that professional filmmakers manipulate when desiring to produce a certain effect. This is easier said than demonstrated and the video below shows just how much of a difference color grading can make to the final product.

Check out the reel comparisons below and see just how much of a difference color grading does to this short film.

In this film, the colorist used the DaVinci Resolve program to color correct and grade.

Enjoy!

 

Color Reel – The House On Pine Street from GradeKC on Vimeo.

 

 

David Gitonga

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VIDEO: A Trip to Mt. Longonot

I got to climb Mt. Longonot with a small team and document the trip. While the trip was tiring and exhausting, it was a great experience for me to shoot on the road and capture people on the move on rough terrain. I got to take plenty of shots of going round the crater while enjoying the beautiful landscape.

I shot this using my handheld DSLR. While the footage is shaky in some places, nothing had been pre-planned which is expected on such expeditions.

Enjoy!

 

 

 

David Gitonga

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VIDEO: Interview with the greatest cinematographers in the World

What does it take to tell a story with light? What does a cinematographer to do create memorable, stunning pictures with light and composition?

Many of the world’s finest DPs explain their understanding of light and shadow and what it takes to move emotion of their viewers. They also discuss their process of creativity and what it takes to be an accomplished cinematographer in this 19-minute documentary.

Enjoy!

 

 

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VIDEO: Wedding Photography Poses

It’s been a little while since I posted something new, but I have been on the road shooting events. I wanted to post a quick follow-up on the last blog I did on How to Pose Subjects.  I realize that a lot of photographers and photography enthusiasts have covered a wedding or likely have had opportunities to do so.

Here are a few poses that anyone can use to greatly improve the quality and look of their images when shooting the bride and groom on their wedding day.

 

David Gitonga

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VIDEO: 8 Powerful Video Statistics in 2014

As the popularity of video continues to grow, it is becoming more important than ever for marketers to develop an engaging online video marketing strategy to capitalize on the this type of content.

Here is a look at 8 video statistics that I found compelling and that should help you make that important jump into video marketing.

 

 

E-LABZ is a video and image creation company that works with small and medium-sized businesses to create content for their website, Facebook, Twitter, and YouTube pages.  For enquiries, call 0721-783-420 or email david@e-labz.info

 

David Gitonga

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VIDEO: What You Can Do with a 2-Camera Interview

One of the most effective ways to reach an audience is to shoot an interview. An interview lets your fans into your world by what you say, and when done right, it can be a great piece of content for your website and YouTube page.

I have been going through different interviews online with some of my favorite being from VIBE Magazine. These interviews are set up using just 2 cameras, a closeup and a middle shot. They use 3-point lighting and are shot with a black background. This is a very simple, yet effective, interview setup that I plan to replicate for my upcoming interviews. Post-production work includes mixing pictures and videos with the interview to create emotion and keep the audience focused.

Check out the VIBE Magazine Nas interview below:

 

 

David Gitonga

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Why Use Video Marketing for Business

Words

Life has become fast and busy and people have become more web savvy on the Internet. Video is where your customers are spending time.Video is the latest trend and is only getting bigger and bigger.

Here are some stats about video you should know:

1. A minute of video is worth 1.8 million words.

2. The chances of getting page one listing on Google Search increase by 53% with video.

3. On average, a visitor will stay 2 minutes longer when they watch a video.

4. 65% visit the website after viewing a video and make purchase decisions.

5. By 2017 video will be 90% of all Internet traffic.

6. 87% of online marketers use videos.

7. Over 1 billion unique visits on YouTube every month.

8. 87% of social media users follow their brand’s videos.

9. Posts with video links will attract 3x more visitors.

10. Online videos are 100% more social engaging.

11. Video marketing can get you 46% more conversion lift.

12. There is 139% more brand impact using videos.

Is your brand producing online videos? If not, start now.

Consumers are watching them, following them, and making purchase decisions based on them. Remember, your competition is already doing this and are likely behind them if you not.

We are experts in creating online videos. If you are looking to get the best out of your website, YouTube, Facebook, and all the other platforms where your potential customers are interacting, talk to us.

E-LABZ

254-721-783-420

 

David Gitonga

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