LIVE NOW – You Can Now Livestream with Periscope

Livestreaming has largely become synonymous with services like UStream and Google Hangouts. However, a new line of apps is looking to challenge these ‘old’ ways of streaming live events. First, it was Meerkat, and more recently, is an app called Periscope.

Periscope, which is owned by Twitter, lets you broadcast live video to the world where followers can join, comment and ‘send hearts’ in real-time. The app is becoming it’s own entertainment platform, much like what you see with Vine. Not all broadcasts however have to be public. There are also private broadcasts where users can invite “mutuals” in a single tap.

Periscope has been used to shed light on the Syrian crisis and many have used it to stream live GOP debates in the USA.

Learn the Periscope Jargon

If you are looking to jump onto the Periscope bandwagon, here are some terminologies you will need to get used to:

Scope: A live-streaming session is called a Scope.

Scoper: A person on the Periscope platform

Hearts: A way for Scopers to show their love to a broadcaster.

Replay: The ability to record broadcasts and allow Scopers replay the broadcast

Follow: This is the act of following other Scopers, similar to Liking a page on Facebook.

You can sign up with Periscope using your Twitter account or using your cell phone number. Each time you Scope a Twitter push notification is created which you can use to gain a following.

What Can You Broadcast?

Literally, anything and everything. People broadcast anything from making breakfast, an early morning walk on Moi Avenue in Nairobi,  to a presidential motorcade passing by them.

For many online marketers like me, the business applications of this platforms are insane. The ability to livestream and allow businesses and brands to be transparent can be used in new and extremely creative ways to grow a following, show behind-the-scenes footage, and just bring audiences along to an launch or event.

With Periscope, broadcasting is now finally a tool ready to be embraced by the masses.

 

By David Gitonga

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Training Video for T-Shirt Branding

I had an opportunity to work on a training video that would be shot during a training event. Nadhifu Mums Power helps women gain valuable business skills at a low cost and they wanted to document one of their training events and convert the contents into a training video.

I document and edited the entire training session and below is the results of my work.

Enjoy!

By David Gitonga

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What is VirtualPessa?

I recently shot and edited a quick interview for a company called VirtualPessa. The company seeks to bring awareness to the idea that you can earn money from your mobile phone and airtime by using their service and product.

Take a listen to the 2-staff interview at their Nairobi office.

Enjoy!

 

By David Gitonga

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VIDEO: Allen Cole Intro Video

Allen Cole, a digital marketing agency and consultant firm in Nairobi contracted E-LABZ to create a series of videos for them in an effort to promote and highlight their work for small and medium-sized businesses in Kenya. I were excited to be working with an online marketing agency, like us, and in showing what it takes to build a sustainable business online.

This was a great interview, but it required thorough preparation. The CEO was uncomfortable in front of the camera and no idea what she needed to say. It was necessary that I not only set up the equipment, alone, but also help her bring out what her company is all about.

The shoot was scheduled at 7:00 AM in the morning. However, it was not until 9:00 AM that I got the shot I wanted and got her comfortable and talking. Fortunately, I had a script I always use with my clientele to give them an idea of what to say without having a script written out.

Here is look at the video below.

Enjoy!

David Gitonga

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VIDEO: Attending the China Trade Week – July 1-3rd, 2015

The China Trade Week, which is the first comprehensive China-focused trade event to be hosted in Kenya and the East Africa region, kicked off from 1st to 3rd of July at the Kenyatta International Convention Centre (KICC) in Nairobi.

The China Trade Week brings together Chinese companies across various industry sectors including building and construction, consumer electronics, electric vehicles, plastic molding equipment and materials, home electrical goods, green energy solutions, portable housing solutions and elevators system.

The 3-day event is designed to provide Chinese companies with a unique opportunity to meet, discuss and develop trading and business partnerships with both Kenyan entrepreneurs and the region’s business community across various commercial sectors.

I had a great time during the exhibition as you will see in the video.

Enjoy!

 

David Gitonga

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VIDEO: Unboxing and First Impressions of the Safaricom SmartTab

After reviewing the Infinix Hot and the Tecno Boom, I had an opportunity to review the SmartTab from Safaricom. This tablet is fairly cheap and serves the low-end tablet market in Kenya. While the tab lacks the high-end features of such tabs as the Galaxy Tab or the iPad, it is a great device for children, first-time tab users, and lightweight users.

Here is the video of the unboxing and what we thought of the device right out of the box.

Enjoy!

 

 

David Gitonga

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SCALING MT. LONGONOT

I promised to post the full documentary from our latest trip up Mt. Longonot on December 2014. I finally uploaded the video and here is a look at the entire trip up the crater.

Enjoy!

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Scaling Mt. Longonot

I promised to post the full documentary from our latest trip up Mt. Longonot on December 2014. I finally uploaded the video and here is a look at the entire trip up the crater.

Enjoy!

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Creating Local Video Content with Mobile in Mind

A recent ComScore report has, for the first time, shown that mobile device users have exceeded the amount of users who exclusively use desktop computers. The report shows March 2015 as the month when this shift of Internet usage took place.

For the past few years now, the rise of mobile has been well documented and its immense popularity took a major turn last year (2014), when app usage surpassed desktop usage, signaling a change in how online content was being consumed.  Just a year ago, the percent of desktop-only Internet users was nearly twice (19.1%) that of mobile-only users (10.6%).  This report shows just how big of an impact mobile is going to become.

Digital video is also being affected by this shift towards mobile with mobile video viewing on the rise. Slightly below half of smartphone and tablet users watch video on their devices, with about 1 in 10 doing so daily.

YouTube remains the #1 online video destination, with 159.5 million desktop viewers in December, 2014. The popularity of professionally and semi-professionally produced content on YouTube Channels continues to drive engagement on the platform, with VEVO ranking as the #1 channel with 44.2 million viewers, followed by Disney/Maker Studios (42.6 million) and Fullscreen (36.9 million). VEVO also led the Top 10 YouTube Channels with 15 videos watched per viewer in December 2014.

 

There is no doubt that these U.S. statistics are a reflection of the bigger picture in other parts of the world including right here in Kenya. The local trend has been one of mobile-first where more and more people are accessing the Internet with smartphones. We are seeing major players like Safaricom offering cheap and affordable smartphones and tablets, some of which are going for less than Kshs. 10,000.

Having this ‘mobile-centric’ approach when creating online visual content will help one better target the market in order to get the best returns.

Here at E-LABZ, we aim to do exactly that – study the market trends and see what works best for our clients when it comes to creating online visual content that gets the most bang for our clients’ buck.

For all your video and photography needs:

Email:  david@e-labz.info

Call:  254-721-783-420

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VIDEO: Unboxing and First Impressions with the Tecno Boom J7

I recently shot and edited the unboxing of the Tecno Boom J7 after the success of our first unboxing of the Infinix Hot.

It took a while to set up the lighting in order to get the device visible considering the indoor environment was dimly lit. I used two lighting sets and occasionally brought out the reflector.

All in all, I got my second unboxing shot and edited on time for the client. This experience has given me an opportunity to improve my lighting on set and determine what works and what doesn’t when it comes to shooting unboxing videos.

Enjoy!

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