Livestreaming has largely become synonymous with services like UStream and Google Hangouts. However, a new line of apps is looking to challenge these ‘old’ ways of streaming live events. First, it was Meerkat, and more recently, is an app called Periscope.
Periscope, which is owned by Twitter, lets you broadcast live video to the world where followers can join, comment and ‘send hearts’ in real-time. The app is becoming it’s own entertainment platform, much like what you see with Vine. Not all broadcasts however have to be public. There are also private broadcasts where users can invite “mutuals” in a single tap.
Periscope has been used to shed light on the Syrian crisis and many have used it to stream live GOP debates in the USA.
Learn the Periscope Jargon
If you are looking to jump onto the Periscope bandwagon, here are some terminologies you will need to get used to:
Scope: A live-streaming session is called a Scope.
Scoper: A person on the Periscope platform
Hearts: A way for Scopers to show their love to a broadcaster.
Replay: The ability to record broadcasts and allow Scopers replay the broadcast
Follow: This is the act of following other Scopers, similar to Liking a page on Facebook.
You can sign up with Periscope using your Twitter account or using your cell phone number. Each time you Scope a Twitter push notification is created which you can use to gain a following.
What Can You Broadcast?
Literally, anything and everything. People broadcast anything from making breakfast, an early morning walk on Moi Avenue in Nairobi, to a presidential motorcade passing by them.
For many online marketers like me, the business applications of this platforms are insane. The ability to livestream and allow businesses and brands to be transparent can be used in new and extremely creative ways to grow a following, show behind-the-scenes footage, and just bring audiences along to an launch or event.
With Periscope, broadcasting is now finally a tool ready to be embraced by the masses.
By David Gitonga