Allen Cole, a digital marketing agency and consultant firm in Nairobi contracted E-LABZ to create a series of videos for them in an effort to promote and highlight their work for small and medium-sized businesses in Kenya. I were excited to be working with an online marketing agency, like us, and in showing what it takes to build a sustainable business online.
This was a great interview, but it required thorough preparation. The CEO was uncomfortable in front of the camera and no idea what she needed to say. It was necessary that I not only set up the equipment, alone, but also help her bring out what her company is all about.
The shoot was scheduled at 7:00 AM in the morning. However, it was not until 9:00 AM that I got the shot I wanted and got her comfortable and talking. Fortunately, I had a script I always use with my clientele to give them an idea of what to say without having a script written out.
The China Trade Week, which is the first comprehensive China-focused trade event to be hosted in Kenya and the East Africa region, kicked off from 1st to 3rd of July at the Kenyatta International Convention Centre (KICC) in Nairobi.
The China Trade Week brings together Chinese companies across various industry sectors including building and construction, consumer electronics, electric vehicles, plastic molding equipment and materials, home electrical goods, green energy solutions, portable housing solutions and elevators system.
The 3-day event is designed to provide Chinese companies with a unique opportunity to meet, discuss and develop trading and business partnerships with both Kenyan entrepreneurs and the region’s business community across various commercial sectors.
I had a great time during the exhibition as you will see in the video.
After reviewing the Infinix Hot and the Tecno Boom, I had an opportunity to review the SmartTab from Safaricom. This tablet is fairly cheap and serves the low-end tablet market in Kenya. While the tab lacks the high-end features of such tabs as the Galaxy Tab or the iPad, it is a great device for children, first-time tab users, and lightweight users.
Here is the video of the unboxing and what we thought of the device right out of the box.
A recent ComScore report has, for the first time, shown that mobile device users have exceeded the amount of users who exclusively use desktop computers. The report shows March 2015 as the month when this shift of Internet usage took place.
For the past few years now, the rise of mobile has been well documented and its immense popularity took a major turn last year (2014), when app usage surpassed desktop usage, signaling a change in how online content was being consumed. Just a year ago, the percent of desktop-only Internet users was nearly twice (19.1%) that of mobile-only users (10.6%). This report shows just how big of an impact mobile is going to become.
Digital video is also being affected by this shift towards mobile with mobile video viewing on the rise. Slightly below half of smartphone and tablet users watch video on their devices, with about 1 in 10 doing so daily.
YouTube remains the #1 online video destination, with 159.5 million desktop viewers in December, 2014. The popularity of professionally and semi-professionally produced content on YouTube Channels continues to drive engagement on the platform, with VEVO ranking as the #1 channel with 44.2 million viewers, followed by Disney/Maker Studios (42.6 million) and Fullscreen (36.9 million). VEVO also led the Top 10 YouTube Channels with 15 videos watched per viewer in December 2014.
There is no doubt that these U.S. statistics are a reflection of the bigger picture in other parts of the world including right here in Kenya. The local trend has been one of mobile-first where more and more people are accessing the Internet with smartphones. We are seeing major players like Safaricom offering cheap and affordable smartphones and tablets, some of which are going for less than Kshs. 10,000.
Having this ‘mobile-centric’ approach when creating online visual content will help one better target the market in order to get the best returns.
Here at E-LABZ, we aim to do exactly that – study the market trends and see what works best for our clients when it comes to creating online visual content that gets the most bang for our clients’ buck.
I recently shot and edited the unboxing of the Tecno Boom J7 after the success of our first unboxing of the Infinix Hot.
It took a while to set up the lighting in order to get the device visible considering the indoor environment was dimly lit. I used two lighting sets and occasionally brought out the reflector.
All in all, I got my second unboxing shot and edited on time for the client. This experience has given me an opportunity to improve my lighting on set and determine what works and what doesn’t when it comes to shooting unboxing videos.
For beginners, natural light portraiture can be difficult to crack, largely because of the difficulty in controlling light. However, there are other things to consider beyond light that can also affect the look of your images.
In this video, Karl Taylor looks at the importance of posing the subject right, the choice of lens, choice of aperture, lighting the subject, and the environment. Karl offers some great insight into what makes great natural light portraitures great.
Camera movements can greatly enhance the look and quality of your shots. However, with so much emphasis on camera movements these days, it is easy to forget that static shots can also be a powerful way of telling a story. Rather than insisting on employing, or saturating, a film with lavish, complex, slow dolly or handheld movements, why not simply leave the camera be?
As you check out the video below, notice how these static shots all one to fully absorb the moment. These shots are especially great when you need to help viewers absorb gruesome struggles and extreme distress of the character. McQueen often lingers on these moments for extended periods of time leaving the camera motionless. Viewers cannot escape the moment and are forced to endure every second of it, and feel the intensity, pain, anger, or frustration of the character.