Belfrics Global Launches Bitcoin Exchange in Kenya

Belfrics Global has launched a Bitcoin Exchange in Kenya.

The company seeks to expand its footprint in the African market by launching this new exchange with more exchanges expected to be opened in both Nigeria and Botswana.

According to the company CEO, Praveen, the need for affordable remittance services has necessitated this move.

Check out the video below of the Belfrics Global launch in Nairobi, Kenya at the Villa Rosa Kempinski

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The Beauty and Delight that was The Le Vin, July Edition, Nairobi, Kenya

All lovers start out the same way. We are moved by the simple fact of tasting wine. There is something in wine that captures our attention. It could be the aroma, the texture on your palate, or just the moment frozen in time that leaves you wanting a repeat experience.

Saturday, 22nd of July, was such a day. Le Vin brought the wine experience to the people at The Curragh Irish Pub, Ngong Race Course, Nairobi, Kenya.

Melissa Mwende, the founder of Little Wine Basket, made sure that she delivered the best experience despite the fact that she was overbooked. No one was left out. The event was very relaxing thanks to the soothing music that complemented the atmosphere and just right for intimate and friendly conversation. Ā 

Now don’t get me started on the meal plan. I liked how keen the food was selected to match perfectly with the wine. It was literally a match made in heaven.

The Pairing

Vegetable skewers with raita (onions, bell pepper, zucchini, and tomatoes) were paired with Excelsior Carbernet Sauvignon while grilled tilapia was paired with Excelsior purebred red and purebred white.

Grilled lamb chops with green salad went really well with Excelsior Sauvignon Blanc 2016 and purebred red. The starter was bread and cheese paired with Excelsior sweet Chardonnay vinegar SVC.

Most of the people we interviewed really loved the Tilapia option. Most were surprised by the perfect pairing and had no idea fish would go that well with wine. Honestly, neither did I.

Learning from the Expert

Somewhere deep in the bottom of Africa was an amazing celebration of wine and BBQ!Look out for the next edition! šŸ”„šŸ‡°šŸ‡ŖšŸ–šŸ·šŸ¤£#lvnairobi#wineandbbq#meilovekenya#fomo#littlewinebasket

Posted by Little Wine Basket on Tuesday, July 25, 2017

 

Sommelier Juan Cambil, with over 20 years in wine experience, took us through the process of tasting wine, evaluating it, and successfully eliminating all hints of oenophobia – the fear of wine. He made understanding wine so easy and fun!

Some of the things he made me realize is that, just like food, your initial taste of wine definitely starts with your eyes. The color tells you a lot about the wine. I also learned that when looking at wine, hold out the glass and tilt it a bit and you can actually notice the depth of color to the center of the glass.

A variety of wines were also served at the Le Vin event. However, my best was Cabernet Sauvignon. I loved Ā the dark concentrate and rich aroma. I love wines with such depth of flavor. Juan taught us how to swirl, smell and sniff the wine which helps provoke your taste buds. Your sense of smell is very strong and helps you discern more aromatic complexities of wine.

The knowledge of wine ingrained in Juanā€™s system was quite impressive. It was quite thoughtful of Melissa Ā and delightful to the rest of us for this wine experience. Her wine company, Little Wine Basket, definitely has more in store for Kenya.

The wine industry and culture is growing strong in Kenya. Learning how to look at wine, sample the aroma, and taste the wine will come in handy.

Le Vin, Nairobi, ‘Me I Love Kenya,’ July Edition, proved to be very educative and productive. Until then I am sure wine will never taste or smell the same to all who attended.

The more you taste wine the better you get at identifying wines and matching the right foods with it and I definitely intend to be at the next Le Vin event to perfect the art.

Check out the event highlight video below:

If you need online promotion, online video, and event coverage, as well as content management on social media platforms, feel free to reach out to us atĀ info@e-labz.info

About Le Vin, Nairobi, Kenya

Le Vin is a monthly wine event, organized by Little Wine Basket, that seeks to bring wine lovers together in order to sample and discover new wines and wine brands. Started and run by Melissa Mwende, the event has continued to gain follower-ship and support, especially among local wine enthusiasts including local wine merchants.

Faith Irungu is a blogger and content marketer at E-LABZ. Ā Her desire to believe in businesses and brands helps her leverage the online space and help them grow their brand. You can find her on her Twitter handle @hiramfay or reach her via email at faith@e-labz.info

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Working with King Kanja during the #KanjaWeekendMediaTour

It’s always nice to meet up and work with clients you’ve worked with before because they usually know and understand what they want. In most cases, you also don’t need to educate them on the process and requirements.

We caught up with King Kanja when he came back during his media tour and we got to document the entire journey. As I write this, the tour is ongoing and we’re loving the energy and vibe of this great artist. It is also great interacting with other media and industry professionals while at it which means E-LABZ continues to expand it’s footprint.

 

 

Here’s what we’ve been able to document so far. More content coming soon:

King Kanja on Kiss 100 with Adelle Onyango #KanjaWeekendMediaTour #254videoguy

Posted by E-LABZ Photography on Wednesday, July 5, 2017

 

Today morning at the Homeboyz Radio studios with G-Money interview with the legendary King Kanja as he discusses his new track "Weekend." #254videoguy

Posted by David Gitonga on Friday, June 30, 2017

 

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The Classic 105 Home and Auto Expo 2017

We always love to attend events, especially expos, since you get to interact with different people and cover a variety of products and services on display.

The Home and Auto Expo 2017 organized by Classic 105 did not disappoint on this front. The event included exhibitors from the real estate sector, interior design companies, and car dealerships showcasing what is hot, new, and trendy in the market.

I could not help but be amazed by the number of real estates coming up in Kenya and different apartment blocks available for home owners. For those looking to own land, there were also many agencies on hand with property for sale.

Cars are always fun to explore, and car dealerships were on hand to let us sample the big toys and the not-so-big. I really loved the Porsche on display as it had a really elegant and classy feel to it.

Check out the video highlight below of the expo:

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The #SaWA Concert Featuring Sauti Sol

As E-LABZ continues to expand and grow, we got an opportunity to cover a concert by one of the most popular and successful bands in Kenya, and Africa.

For the first time in Eastlands, Sauti Sol put on an unforgettable show that was aimed at giving back to the community. The #SaWA concert, which was aimed at helping young women between the ages of 18-25 through training and mentorship, took place at The Point Mall, Buruburu, and featured many upcoming Eastlands artists, as well as well-known local artists.

We were happy to be part of the concert and event. We were also happy that theĀ content we created, in video, photography, and blog posts,Ā was able to reach a lot of peopleĀ through social media, the various blog posts and websites where our work was featured.

Here’s a recap of the event in video:

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3 Reasons Why You Should Pay Attention to Facebook Video

 

When it comes to social media platforms, Facebook is by far the most popular platform, according to a 2017 research. In terms of daily usage, over 75 percent of users are on the platform daily, making content on the platform quite powerful.

Interestingly, a lot of the content consumed on the platform is on mobile. As a result, 75 percent of all Facebook videos are watched on mobile.

Now facts aside, why should you, personally and as a brand, invest in Facebook video?

  • Facebook Believes in Video

Facebook is a strong believer in the power of video. The growth of Facebook video, especially native video, has been tremendous.

Facebook’s investment in video technology serves as a strong indication about the direction the company thinksĀ social media contentĀ is headed and the changing user behavior and consumption. The new features and tools that focus on video continue to be added almost every single month. For example, users can search for videos on Facebook and get alerted about Live video. Expect more video features soon.

  • Video Engagement is High

In mobile, people are also getting more comfortable engaging with video content. Now people spend 5x longer with video over static content on Facebook and Instagram. Most of these video views come from shared video.

Facebook views and engagements happen fast. While engagement is quite high within the first seven days, engagement over time does not go down. The ability to share and reshare videos means that video views continue to rise over time. This means that your videos will continue to have a long shelf life long after they areĀ published.

  • The Evolving TV Ecosystem

It’s a fact that TV, and more specifically traditional TV, is getting replaced by on-demand video content on the Web. Facebook is looking to leverage on this and more people are looking to jump onto social networks platforms like Facebook as an alternative.

Creating shows and rich content that lives on Facebook means you’re positioned to capture this market looking to transition to on-demand content. This market is projected to grow. Being an early adopter means you will learn quickly about this emerging market, iterate, and create video products that fit this demographic.

Mobile consumption and the move towards more on-demand content is fuelling Facebook video. As a brand or business, what are you doing to leverage this relatively new content type?

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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Samsung Galaxy S8 Launch

It’s always cool and exciting to attend launches of products and services that you like. The Samsung Galaxy S8 launch was no exception.

It was also the first time to attend and cover an event at the new Two Rivers Mall and sample out the beauty and grandeur of this magnificent architecture.

Check out our video below of the launch and be sure to visit the mall as it has some cool viewing points, especially the CK Square and the awesome waterfront where you get to enjoy a water show.

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Documenting a Training – Nkaimurunya Primary School

It’s always great to work with organizations and people who want to change and improve the lives of others. You learn so much from that self-sacrificing spirit.

I worked with one such organization recently by offering sanitary pads to girls from Nkaimurunya Primary School – a school in Kajiado county.

I shot the video and photos of the event as well as the training. It was a new experience for me and I learned a few things, not only about sanitary pads, but also how to get good footage without using a lot of equipment and gear.

The video was shot using just one camera, an external microphone, and a monopod.

Check out the video below:

 

Last Week documenting this training #254videoguy

A video posted by David Gitonga (@davidgitonga) on

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7 Tips on How to Get Your Video on ‘YouTube Suggested Videos’ Section

Did you know that the majority of viewership on YouTube is largely driven through the suggested videos column watch pages? It is no surprise therefore that dominating this section will guarantee increased video views and more referrals from your video strategy.

YouTube suggested videos include:

  • 4 videos algorithmically selected from the creator
  • Related videos similar to yours
  • Recommended videos based on viewer

How does YouTube determine which video to place?

It uses the following:

  • Video watch time
  • Relevancy
  • Viewership history
  • Engagements

So, if you want to dominate the suggested video section, you definitely need to hack these four metrics. Your videos need to tell YouTube that they are worth watching and recommending. How do you do that?

Here are 7 ways on how you can influence the above metrics:

 

1. Ā Make Engaging Videos

YouTube’s algorithms are highly optimized to promote videos with long watch times. To create such engaging videos, ensure you are clear about what viewers can expect in the first five to 10 seconds, demonstrate passion and energy in the video to grab attention. Ā Don’t be afraid to take risks with videos and to think unconventionally. People love that.Other ways to create engagement include using B-roll, adding music to your videos, adding open and close loops, storytelling, andĀ jump cutting,

 

2. Ā Encourage Engagement

According to a report published by Novel Concept, videos with lots of Likes, Dislikes, and comments rank higher than all other types of videos. When a viewer has an emotional connection with your video, they are more likely to express it with either a Like, a Dislike or a comment.

You can promote commenting on your own videos by not only replying to comments, but also posting your own comments. For example, you can post a relevant question in the comments section that pertains to what is being discussed. This will not only let others reply with relevant keywords, but also help the algorithm determine the property surrounding those keywords, further helping with the ranking.

 

3. Ā Optimize Your Video Titles

Just like Google Search, keywords are important in YouTube videos. The more targeted a video keyword is, the more likely it will appear on top of search results and on the suggested videos column for other peoples’ videos. The right titles get people to click on your videos and tell the algorithm the relevancy of such videos to other video types.

  • One of the suggested ways of doing this, especially if you discuss a variety of topics, is to include the following in the video title:
  • The name of the show
  • The episode number of the show
  • The name of the Channel

Check out how Channel Frederator and Gary V have successfully implemented this approach.

 

4. Ā Optimize the Meta Data

  • Many, if not all, of the principles around SEO apply to the suggested videos algorithm. To optimize your meta data section, here are some guidelines to follow:
  • A video description of not less than 3 sentences. This should be placed at the top of the description before any links.
  • Always include a generic 3-5 sentence description of what the video is all about.
  • Focus on one primary keyword in your descriptions and tags
  • Limit tags to 10-12 primary keywords
  • Always include the same 4-6 ‘generic tags’ about the show and channel.

For example, if you’re searching for Nairobi Malls, specific keywords would include: Nairobi malls, 7 popular malls in Nairobi, Facts about Nairobi malls, best Nairobi malls.

 

5. Ā Interlink Videos

Interlinking of videos is a smart way of getting people to view your other videos on your channel. You can do this through annotations with the help of YouTube Cards, playlists that automatically play the next video on your channel, links in descriptions, and even commenting on older videos with newer video links.

By getting more people discovering your other content types, this will, in turn, get the video algorithm ranking these other videos as well under the suggested column based on view and session duration.

 

6. Ā Use Compelling Thumbnails

In my view, compelling thumbnails are generally the single most important element that gets someone to click on a video based on search or suggested videos. Thumbnails are usually the first introduction to your content and you need to make it really stand out.

  • Some tips for creating compelling thumbnails include:
  • Use bright colors or increase saturation to make colors stand out.
  • Use a human face to add emotion to the thumbnail.
  • Go for the action shot for videos that lend themselves to it.
  • Include text to give context
  • Adding some consistency to build awareness and differentiation.

 

7. Ā Start YouTube Sessions

YouTube loves channels and videos that start viewing sessions on the site. If a show session gets people to watch other similar or related video, that video will be frequently suggested for other viewers.

Building touchpoints outside of YouTube can also help start viewing sessions. Ā We can do this by using social, media embeds, email lists, websites, and connecting with other YouTubers. These approaches act as catalysts for communicating our schedules which will, in turn, start sessions.

It goes without saying that the more videos we post on YouTube, the higher the chances that our videos will be featured in suggested videos section. When we combine our video frequency with the above insights, were guaranteed of a killerĀ video strategy.

 

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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5 Reasons Why You Need a Digital Video Strategy

Not a day goes by do I not get an alert, on either Facebook or YouTube of a live event happening. 5 years ago, it used to be that if you wanted to watch a live event, you had to turn on the television, and hope CNN or BBC is live on the ground.

Not anymore.

Livestreaming events are becoming so common now on Facebook that I wouldn’t be surprised if we start to see more platforms offering live video. Facebook and YouTube are just the beginning, the tip of the iceberg, on what to expect. Marketers and agency executives are also very optimisticĀ about online digital video with two-thirds of them saying original digital video will become as important as original TV programming in the next three to five years.

The event livestreaming space is also getting crowded. Instagram, Snapchat, and Twitter are just some of the other players now enabling users to either livestream events or curate video content around events.

Now that I have convinced you enough about the continued rise and domination of online video, here are some 5 reasons to take home on why online video marketing should be an important part of your marketing arsenal:

1. Video is More Engaging than Text

The human brain can process visual information 60,000x faster than text. Ā We seek out visual content as opposed to text. It is no surprise therefore that we are 13% more like to open an email or click on a link that includes the word “video.”

2. Video Creates an Emotional Connection


There is value in forming deep and personal relationships with your consumers. A well-crafted video can pull the right audiences and get you noticed. A Harvard Business ReviewĀ study showed that connecting emotionally with your audiences can boost revenue and video is well-positioned to stir those emotions.

3. Good Video has Gotten Cheaper

Once the domain of huge companies and studios with big budgets, high-quality video is not within reach on small budgets, thanks to advancing technology. You can now take dazzling skyline and stable handheld shots, thanks to new innovative tech that enables all of this.

4. Video Boosts Conversion Rates

Did you know that visitors will stay on your site 2 minutes longer, on average, if it includes a video? Furthermore, these visitors are 64% more like to purchase a product. Online video draws customers in and tends to be more persuasive over any other media.

5. Numbers Don’t Lie

The future of the Internet can be summed up into one word – video.

You don’t believe me? Check out these stats:

  • 52% of marketers point to video content as having the best ROI
  • 73% of marketers confirm video has having positively impacted marketing results
  • YouTube reaches more 18-49-year olds than any cable network in the U.S.
  • Top five most popular celebrities among teens in the U.S. were a YouTube star

So, are you ready to start creating videos?

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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