The Classic 105 Home and Auto Expo 2017

We always love to attend events, especially expos, since you get to interact with different people and cover a variety of products and services on display.

The Home and Auto Expo 2017 organized by Classic 105 did not disappoint on this front. The event included exhibitors from the real estate sector, interior design companies, and car dealerships showcasing what is hot, new, and trendy in the market.

I could not help but be amazed by the number of real estates coming up in Kenya and different apartment blocks available for home owners. For those looking to own land, there were also many agencies on hand with property for sale.

Cars are always fun to explore, and car dealerships were on hand to let us sample the big toys and the not-so-big. I really loved the Porsche on display as it had a really elegant and classy feel to it.

Check out the video highlight below of the expo:

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The #SaWA Concert Featuring Sauti Sol

As E-LABZ continues to expand and grow, we got an opportunity to cover a concert by one of the most popular and successful bands in Kenya, and Africa.

For the first time in Eastlands, Sauti Sol put on an unforgettable show that was aimed at giving back to the community. The #SaWA concert, which was aimed at helping young women between the ages of 18-25 through training and mentorship, took place at The Point Mall, Buruburu, and featured many upcoming Eastlands artists, as well as well-known local artists.

We were happy to be part of the concert and event. We were also happy that the content we created, in video, photography, and blog posts, was able to reach a lot of people through social media, the various blog posts and websites where our work was featured.

Here’s a recap of the event in video:

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3 Reasons Why You Should Pay Attention to Facebook Video

 

When it comes to social media platforms, Facebook is by far the most popular platform, according to a 2017 research. In terms of daily usage, over 75 percent of users are on the platform daily, making content on the platform quite powerful.

Interestingly, a lot of the content consumed on the platform is on mobile. As a result, 75 percent of all Facebook videos are watched on mobile.

Now facts aside, why should you, personally and as a brand, invest in Facebook video?

  • Facebook Believes in Video

Facebook is a strong believer in the power of video. The growth of Facebook video, especially native video, has been tremendous.

Facebook’s investment in video technology serves as a strong indication about the direction the company thinks social media content is headed and the changing user behavior and consumption. The new features and tools that focus on video continue to be added almost every single month. For example, users can search for videos on Facebook and get alerted about Live video. Expect more video features soon.

  • Video Engagement is High

In mobile, people are also getting more comfortable engaging with video content. Now people spend 5x longer with video over static content on Facebook and Instagram. Most of these video views come from shared video.

Facebook views and engagements happen fast. While engagement is quite high within the first seven days, engagement over time does not go down. The ability to share and reshare videos means that video views continue to rise over time. This means that your videos will continue to have a long shelf life long after they are published.

  • The Evolving TV Ecosystem

It’s a fact that TV, and more specifically traditional TV, is getting replaced by on-demand video content on the Web. Facebook is looking to leverage on this and more people are looking to jump onto social networks platforms like Facebook as an alternative.

Creating shows and rich content that lives on Facebook means you’re positioned to capture this market looking to transition to on-demand content. This market is projected to grow. Being an early adopter means you will learn quickly about this emerging market, iterate, and create video products that fit this demographic.

Mobile consumption and the move towards more on-demand content is fuelling Facebook video. As a brand or business, what are you doing to leverage this relatively new content type?

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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Samsung Galaxy S8 Launch

It’s always cool and exciting to attend launches of products and services that you like. The Samsung Galaxy S8 launch was no exception.

It was also the first time to attend and cover an event at the new Two Rivers Mall and sample out the beauty and grandeur of this magnificent architecture.

Check out our video below of the launch and be sure to visit the mall as it has some cool viewing points, especially the CK Square and the awesome waterfront where you get to enjoy a water show.

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Documenting a Training – Nkaimurunya Primary School

It’s always great to work with organizations and people who want to change and improve the lives of others. You learn so much from that self-sacrificing spirit.

I worked with one such organization recently by offering sanitary pads to girls from Nkaimurunya Primary School – a school in Kajiado county.

I shot the video and photos of the event as well as the training. It was a new experience for me and I learned a few things, not only about sanitary pads, but also how to get good footage without using a lot of equipment and gear.

The video was shot using just one camera, an external microphone, and a monopod.

Check out the video below:

 

Last Week documenting this training #254videoguy

A video posted by David Gitonga (@davidgitonga) on

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7 Tips on How to Get Your Video on ‘YouTube Suggested Videos’ Section

Did you know that the majority of viewership on YouTube is largely driven through the suggested videos column watch pages? It is no surprise therefore that dominating this section will guarantee increased video views and more referrals from your video strategy.

YouTube suggested videos include:

  • 4 videos algorithmically selected from the creator
  • Related videos similar to yours
  • Recommended videos based on viewer

How does YouTube determine which video to place?

It uses the following:

  • Video watch time
  • Relevancy
  • Viewership history
  • Engagements

So, if you want to dominate the suggested video section, you definitely need to hack these four metrics. Your videos need to tell YouTube that they are worth watching and recommending. How do you do that?

Here are 7 ways on how you can influence the above metrics:

 

1.  Make Engaging Videos

YouTube’s algorithms are highly optimized to promote videos with long watch times. To create such engaging videos, ensure you are clear about what viewers can expect in the first five to 10 seconds, demonstrate passion and energy in the video to grab attention.  Don’t be afraid to take risks with videos and to think unconventionally. People love that.Other ways to create engagement include using B-roll, adding music to your videos, adding open and close loops, storytelling, and jump cutting,

 

2.  Encourage Engagement

According to a report published by Novel Concept, videos with lots of Likes, Dislikes, and comments rank higher than all other types of videos. When a viewer has an emotional connection with your video, they are more likely to express it with either a Like, a Dislike or a comment.

You can promote commenting on your own videos by not only replying to comments, but also posting your own comments. For example, you can post a relevant question in the comments section that pertains to what is being discussed. This will not only let others reply with relevant keywords, but also help the algorithm determine the property surrounding those keywords, further helping with the ranking.

 

3.  Optimize Your Video Titles

Just like Google Search, keywords are important in YouTube videos. The more targeted a video keyword is, the more likely it will appear on top of search results and on the suggested videos column for other peoples’ videos. The right titles get people to click on your videos and tell the algorithm the relevancy of such videos to other video types.

  • One of the suggested ways of doing this, especially if you discuss a variety of topics, is to include the following in the video title:
  • The name of the show
  • The episode number of the show
  • The name of the Channel

Check out how Channel Frederator and Gary V have successfully implemented this approach.

 

4.  Optimize the Meta Data

  • Many, if not all, of the principles around SEO apply to the suggested videos algorithm. To optimize your meta data section, here are some guidelines to follow:
  • A video description of not less than 3 sentences. This should be placed at the top of the description before any links.
  • Always include a generic 3-5 sentence description of what the video is all about.
  • Focus on one primary keyword in your descriptions and tags
  • Limit tags to 10-12 primary keywords
  • Always include the same 4-6 ‘generic tags’ about the show and channel.

For example, if you’re searching for Nairobi Malls, specific keywords would include: Nairobi malls, 7 popular malls in Nairobi, Facts about Nairobi malls, best Nairobi malls.

 

5.  Interlink Videos

Interlinking of videos is a smart way of getting people to view your other videos on your channel. You can do this through annotations with the help of YouTube Cards, playlists that automatically play the next video on your channel, links in descriptions, and even commenting on older videos with newer video links.

By getting more people discovering your other content types, this will, in turn, get the video algorithm ranking these other videos as well under the suggested column based on view and session duration.

 

6.  Use Compelling Thumbnails

In my view, compelling thumbnails are generally the single most important element that gets someone to click on a video based on search or suggested videos. Thumbnails are usually the first introduction to your content and you need to make it really stand out.

  • Some tips for creating compelling thumbnails include:
  • Use bright colors or increase saturation to make colors stand out.
  • Use a human face to add emotion to the thumbnail.
  • Go for the action shot for videos that lend themselves to it.
  • Include text to give context
  • Adding some consistency to build awareness and differentiation.

 

7.  Start YouTube Sessions

YouTube loves channels and videos that start viewing sessions on the site. If a show session gets people to watch other similar or related video, that video will be frequently suggested for other viewers.

Building touchpoints outside of YouTube can also help start viewing sessions.  We can do this by using social, media embeds, email lists, websites, and connecting with other YouTubers. These approaches act as catalysts for communicating our schedules which will, in turn, start sessions.

It goes without saying that the more videos we post on YouTube, the higher the chances that our videos will be featured in suggested videos section. When we combine our video frequency with the above insights, were guaranteed of a killer video strategy.

 

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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5 Reasons Why You Need a Digital Video Strategy

Not a day goes by do I not get an alert, on either Facebook or YouTube of a live event happening. 5 years ago, it used to be that if you wanted to watch a live event, you had to turn on the television, and hope CNN or BBC is live on the ground.

Not anymore.

Livestreaming events are becoming so common now on Facebook that I wouldn’t be surprised if we start to see more platforms offering live video. Facebook and YouTube are just the beginning, the tip of the iceberg, on what to expect. Marketers and agency executives are also very optimistic about online digital video with two-thirds of them saying original digital video will become as important as original TV programming in the next three to five years.

The event livestreaming space is also getting crowded. Instagram, Snapchat, and Twitter are just some of the other players now enabling users to either livestream events or curate video content around events.

Now that I have convinced you enough about the continued rise and domination of online video, here are some 5 reasons to take home on why online video marketing should be an important part of your marketing arsenal:

1. Video is More Engaging than Text

The human brain can process visual information 60,000x faster than text.  We seek out visual content as opposed to text. It is no surprise therefore that we are 13% more like to open an email or click on a link that includes the word “video.”

2. Video Creates an Emotional Connection


There is value in forming deep and personal relationships with your consumers. A well-crafted video can pull the right audiences and get you noticed. A Harvard Business Review study showed that connecting emotionally with your audiences can boost revenue and video is well-positioned to stir those emotions.

3. Good Video has Gotten Cheaper

Once the domain of huge companies and studios with big budgets, high-quality video is not within reach on small budgets, thanks to advancing technology. You can now take dazzling skyline and stable handheld shots, thanks to new innovative tech that enables all of this.

4. Video Boosts Conversion Rates

Did you know that visitors will stay on your site 2 minutes longer, on average, if it includes a video? Furthermore, these visitors are 64% more like to purchase a product. Online video draws customers in and tends to be more persuasive over any other media.

5. Numbers Don’t Lie

The future of the Internet can be summed up into one word – video.

You don’t believe me? Check out these stats:

  • 52% of marketers point to video content as having the best ROI
  • 73% of marketers confirm video has having positively impacted marketing results
  • YouTube reaches more 18-49-year olds than any cable network in the U.S.
  • Top five most popular celebrities among teens in the U.S. were a YouTube star

So, are you ready to start creating videos?

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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YouTube Videos – Why View Counts aren’t Everything

Are YouTube Views Everything?

When it comes to measuring video success, most use the proverbial public scorecard as the base.

The more views your video gets, the more successful it is, right?

Wrong!

Views are good on a video, but they aren’t and shouldn’t be the only way of tracking if your video campaign is a success.

In this post, I review two key performance indicators (KPIs), in form of questions, that should guide you when unpacking your success rate.

Q 1: What is Your Primary Campaign Marketing Goal?

As a marketer, your target audience will fit into one of these three categories:

  • Unfamiliar with your product
  • On the fence about a product
  • Ready to act

With these 3 categories in mind, your video campaign should aim to either increase awareness and consideration for your product or service, and ultimately influence sales.

Remember that your consumers no longer have a simple, linear experience. They have a variety of touchpoints that include mobile, social, and reviews. With each of these touchpoints, you move them closer to a purchase decision. Video is just one of these touchpoints.

Q 2: What are your KPIs?

Now that you have a marketing goal in mind, the next step is to dig deeper into your campaign KPIs. These KPIs can fall into various categories.

Compare your marketing goal and the following KPIs to determine what you want to achieve with your video.

 

Video KPIs

All of the above KPIs are measurable. You can use Google Analytics, YouTube Analytics, and AdWords to determine and measure your campaign success.

When optimizing your KPIs, avoid using competitive or industry benchmarks. The creative choices for each video vary too greatly.

Instead, set your own benchmarks based on your past campaigns, A/B testing, and real-time optimization.

Putting One Brand to the Test

The Infinix brand of smartphones is one of the brands that continues to gain popularity. We executed a campaign on YouTube with the goal of growing awareness of it’s new brand of smartphones.

Here’s an example of what happens when you put the Infinix campaign through the exercise above:

Q 1: What is Your Primary Marketing Campaign Goal? The primary goal was to be discovered through YouTube Search

Q 2: What Are Your KPIs? As we mentioned in the graphic, one good awareness indicator is unique users. We focused on getting discovered for key search terms through YouTube Search. Looking at YouTube Analytics, 55% of the views came from suggested videos by YouTube and 33% from a YouTube Search.

 

 

Infinix Video Stats

On this project we had a clear brand goal. Every brand has specific challenges that need to be solved. In case, it was being discovered on Search.

Hopefully, you now have a better approach and understanding of why YouTube view numbers aren’t everything. Rather, the objective is whether you’re meeting your primary campaign goal and KPIs. This will not only ensure your campaign goals are met, but it’ll enable you to reach your target audience in the most important moments along their journey.

 

By David GitongaVideo and Online Content Creator

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SnapChat Video Views Now Rival Facebook

Snapchat caption

As you are probably aware, SnapChat is the new social media kid on the block compared to veterans like Facebook and Twitter. The new network has particular appeal to 18-34-year olds, but like any other social network, the usage eventually converts to an older audience. This is the magic of social media and why any serious brand should be doing social.

Vertical Video vs. Horizontal Video

According to recent reports, Snapchat now has over 8B video views. What is even more interesting is the fact that SnapChat videos are vertical as opposed to horizontal which seem to fit most social media timelines like Facebook and Twitter.

Research has shown that users are more likely to watch vertical video over horizontal video. In some instances, vertical videos have a completion rate of up to nine times over their horizontal counterpart.

Vertical videos have more appeal

An Engaged Audience

While Facebook boasts photo uploads of between 300-350M per day, this is less than 35% of its 1.59B users. SnapChat on the other hand has over 65% of its users uploading pictures daily. SnapChat’s frequency of use is clearly a selling point that any marketer should consider.

Time spent on popular social networks

Engagement is an important metric when it comes to measuring online success since the more engaged audiences are with a brand, the higher the chances they are going to talk up posts, share products, and offers. SnapChat clearly delivers on the engagement front.

Skewing Towards a Younger Audience

Millennials love SnapChat

SnapChat has the 6th-highest concentration of millennials with 76 percent of them being on SnapChat. With most younger generations using several social networks, it is good to note that SnapChat is not as saturated with ads and brands as Facebook and Instagram. This makes it a better platform to gain visibility quickly and get the attention of this young generation.

Apps on SnapChat

Are you on SnapChat? Are you looking to connect with a more engaged audience? Are you looking to test out a variety of media like video and images to grow your brand? Consider getting onto SnapChat before it gets saturated. It’s working for big brands and it can do the same for you.

 

 

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VIDEO: AITEC Africa ICT Summit

I got an invite to attend the AITEC Africa ICT Summit held at Visa Oshwal Center, Nairobi, Kenya, on the 24th & 25 February 2016. The event attracted ICT professionals and industry leaders who showcased their products and services, as well as give talks on currents trends and technologies in their respective fields.

Take a look at the video trailer below from the event:

By David Gitonga

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