How to Create A Compelling Business Presentation

                                                                       Enjoying a beautiful sunset in Nairobi, 27 stories high

 

In an ideal world, the best person should win……

……. the best product,

the most qualified,

the most strategic,

the most experienced…

…… but its rare that they do.

Because it’s the WAY something is presented that creates that winning edge.

Does this then mean that it should be all style and no substance?

Not exactly. However, the example below shows just how, despite having a lot of experience and knowledge, it is possible to blow it by poor delivery and an unmuddled flow of thought.

A High Profile Example

Probably two of the most popular people in the world, Obama and Hillary. Hillary Clinton had everything needed to get her into the White House. She is,

Hugely experienced

Political connections

Known commodity

Been in the White House

Has Bill behind her

Got the female vote

The first woman to run for presidency

 

……….  On the other hand, Obama had,

Limited experience

Limited connections

Got a ‘weird’ name

He’s black

But guess what; he comes along and WINS

WHY?

BECAUSE HE GIVES A GOOD SPEECH

Clinton comes out as if she’s nagging you; he comes out as if he’s leading.

Highly Competitive Markets

If you come from highly competitive markets but you have no unique proposition…. at all, then it may seem impossible to win.

Deep down you want to be respected and seen as someone who has an impact, who inspires, who influences. You want to come out as someone who wins business and who can make a case when others can’t.

How you present your business is key.

One of the most effective ways to do this is by presenting yourself in style and earning your reputation as someone truly worth listening to and following.

In video, this involves a series of steps:

1. Congruency & Commitment – This is where you welcome your viewers and quickly acknowledge that they are in the right place. Reassure them that they are watching a video on the topic they were searching for. That their search is over. Start by introducing your client, who he is and what he does. By identifying his title, the job description and experience, the viewer now knows that they are in the right place.

2. Engage and Empathize – It is here that we want to convey to the ideal customer, hey, I understand you, I know what you’re going through. Let them know that you understand them and their needs. Immediately share, 2, 3,4 etc major concerns that everyone has when attempting to hire them for work.

3. Credibility and Benefits – Make them know you are qualified and will solve their problems. It is at this point that you begin to transition from the problem to a solution e.e. the business owner. Share your experience, and more importantly, your values, as a home builder, dentist, business owner.

4. Compelling Call to Action – Tell the video viewer what to do next. Each call to action is different depending on what type of business you are working with.

This is how you script a high-compelling video in just a matter of minutes.

Your presentation can make or break your business. However, it doesn’t take much to create a highly compelling presentation using the above steps that gets you the results that you want.

The above approach has worked for many and it can work for you as well.

 

Don’t try to over-complicate it and don’t try to re-invent the wheel.  Give us a call or send us an email and we will show you how at:

0721 783 420 

or

Email: david@e-labz.info 

or    : davgit@gmail.com

 

 

David Gitonga

_________________________________________________________________________

 

 

 

 

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Creating Local Video Content with Mobile in Mind

A recent ComScore report has, for the first time, shown that mobile device users have exceeded the amount of users who exclusively use desktop computers. The report shows March 2015 as the month when this shift of Internet usage took place.

For the past few years now, the rise of mobile has been well documented and its immense popularity took a major turn last year (2014), when app usage surpassed desktop usage, signaling a change in how online content was being consumed.  Just a year ago, the percent of desktop-only Internet users was nearly twice (19.1%) that of mobile-only users (10.6%).  This report shows just how big of an impact mobile is going to become.

Digital video is also being affected by this shift towards mobile with mobile video viewing on the rise. Slightly below half of smartphone and tablet users watch video on their devices, with about 1 in 10 doing so daily.

YouTube remains the #1 online video destination, with 159.5 million desktop viewers in December, 2014. The popularity of professionally and semi-professionally produced content on YouTube Channels continues to drive engagement on the platform, with VEVO ranking as the #1 channel with 44.2 million viewers, followed by Disney/Maker Studios (42.6 million) and Fullscreen (36.9 million). VEVO also led the Top 10 YouTube Channels with 15 videos watched per viewer in December 2014.

 

There is no doubt that these U.S. statistics are a reflection of the bigger picture in other parts of the world including right here in Kenya. The local trend has been one of mobile-first where more and more people are accessing the Internet with smartphones. We are seeing major players like Safaricom offering cheap and affordable smartphones and tablets, some of which are going for less than Kshs. 10,000.

Having this ‘mobile-centric’ approach when creating online visual content will help one better target the market in order to get the best returns.

Here at E-LABZ, we aim to do exactly that – study the market trends and see what works best for our clients when it comes to creating online visual content that gets the most bang for our clients’ buck.

For all your video and photography needs:

Email:  david@e-labz.info

Call:  254-721-783-420

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VIDEO: 9 Composition Tips from Steve McCurry

Steve McCurry is one of most iconic voices in contemporary photography with a career spanning more than 30 years.

As you can imagine, his experience in photography is invaluable. Here are 9 photo composition tips from McQurry that every aspiring photographer ought to keep in mind:

1. Rule of Thirds – This rule states that you should always position important elements along the lines on your camera grid.

2. Leading Lines – Use natural lines to lead the eye into the picture.

3. Diagonals – Diagonal lines create great movement.

4. Framing – Use natural frames like windows and doors.

5. Figure to Ground – Find a contrast between subject and background.

6. Fill the Frame – Get close to your subjects.

7. Center Dominant Eye – Place the dominant eye in the center of the photo. This gives the impression the eyes follow you.

8. Patterns & Repetition – Patterns are aesthetically pleasing. But the best is when the pattern is interrupted.

9. Symmetry – Symmetry is pleasing to the eye.

Remember that the composition is important, but rules are meant to be broken. So enjoy yourself, photograph in your own way and style.

 

 

David Gitonga

_________________________________________________________________________

 

 

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VIDEO: Natural Light Portraiture with Karl Taylor

For beginners, natural light portraiture can be difficult to crack, largely because of the difficulty in controlling light.  However, there are other things to consider beyond light that can also affect the look of your images.

In this video, Karl Taylor looks at the importance of posing the subject right, the choice of lens, choice of aperture, lighting the subject, and the environment. Karl offers some great insight into what makes great natural light portraitures great.

Enjoy!

 

 

 

 

David Gitonga

_________________________________________________________________________

 

 

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VIDEO: Steve McQueen – Stagnant

Camera movements can greatly enhance the look and quality of your shots. However, with so much emphasis on camera movements these days, it is easy to forget that static shots can also be a powerful way of telling a story. Rather than insisting on employing, or saturating, a film with lavish, complex, slow dolly or handheld movements, why not simply leave the camera be?

As you check out the video below, notice how these static shots all one to fully absorb the moment. These shots are especially great when you need to help viewers absorb gruesome struggles and extreme distress of the character. McQueen often lingers  on these moments for extended periods of time leaving the camera motionless. Viewers cannot escape the moment and are forced to endure every second of it, and feel the intensity, pain, anger, or frustration of the character.

Enjoy!

 

 

 

David Gitonga

_________________________________________________________________________

 

 

 

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VIDEO: Martin Scorsese Shot by Shot of ‘Cape Fear’

How do you shoot a scene and permeate the audience’s psyche? What makes a scene so realistic that you can watch it over and over again?

Martin Scorsece is one of director’s who has been able to bring out such level of realism in his work. While he has been criticized for the violent content in his films, he has successfully been able to create hyper creative, and sometimes violent, images by use of ultra quick shots, unsettling angles, and zooms in his work.

Here is  a shot-by-shot look at a scene in one of his earlier movies, Cape Fear, and how is expert camera work is brought out beautifully.

Enjoy!

 

MARTIN SCORSESE Shot By Shot from Antonios Papantoniou on Vimeo.

 

 

David Gitonga

_________________________________________________________________________

 

 

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VIDEO: Hearing Tarantino

Sound is one of the important elements of any film or visual media. In movies, sound can accentuate our perception and understanding of a scene and helps up appreciate what is taking place.  One of the masters of using sound to accomplish these objectives is Quentin Tarantino.

Tarantino is a master at using the art of sound and visual flourishes to accentuate scenes. He not only adds gripping sound effects to the flipping of dollar notes and the dragging of a cigarette, but also adds them during high action scenes, when doing a close-up, a zoom or a pan.

Take a look at how this experienced director does this below.

Enjoy!

 

 

David Gitonga

_________________________________________________________________________

 

 

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VIDEO: The Cinematography of Kevin Horn

I thought I would share this reel of Kevin Horn’s work, a cinematographer how has worked on commercials and films and get a glimpse of the different compositions, camera movements, and lighting approaches that make great cinematography great.

The reel below includes commercials, scenes from short films, web series, movie trailers, and music videos he has shot.

Enjoy!

 

 

David Gitonga

_________________________________________________________________________

 

 

 

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VIDEOS: Aerial Filming with Philip Bloom

I love aerial footage, especially when it is used as a completely shot on a scene. I have been looking to get such shots for my productions and have therefore been researching for that perfect quadcopter and GoPro camera to give my productions that sparkle with aerial photography and video.

Here are some cool footage I dug up that show just how much of a difference aerial footage can do to your scenes and the value it can bring to your final edit.

Enjoy!

 

David Gitonga

_________________________________________________________________________

 

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VIDEOS: How to Light Interviews

One of the most challenging elements of a good video is lighting your scene and your subjects. Lighting also happens to be one of the most expensive components of a shoot, and rightly so. Without good lighting, your scene will fail to achieve the intended purpose.

Cinematography is defined as ‘painting with light.’ As a result, it can rightly be said that lighting is both a technique and art.

 

 

I dug up a number of videos that show how lighting affects the look of a film, how to light an interview and other interview lighting techniques that any cinematographer or aspiring filmmaker can employ to improve the quality of their productions.

Enjoy!

 

 

 

 

 

 

 

 

David Gitonga

_________________________________________________________________________

 

 

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