Enjoying a beautiful sunset in Nairobi, 27 stories high
In an ideal world, the best person should win……
……. the best product,
the most qualified,
the most strategic,
the most experienced…
…… but its rare that they do.
Because it’s the WAY something is presented that creates that winning edge.
Does this then mean that it should be all style and no substance?
Not exactly. However, the example below shows just how, despite having a lot of experience and knowledge, it is possible to blow it by poor delivery and an unmuddled flow of thought.
A High Profile Example
Probably two of the most popular people in the world, Obama and Hillary. Hillary Clinton had everything needed to get her into the White House. She is,
Been in the White House
Has Bill behind her
Got the female vote
The first woman to run for presidency
………. On the other hand, Obama had,
Got a ‘weird’ name
But guess what; he comes along and WINS
BECAUSE HE GIVES A GOOD SPEECH
Clinton comes out as if she’s nagging you; he comes out as if he’s leading.
Highly Competitive Markets
If you come from highly competitive markets but you have no unique proposition…. at all, then it may seem impossible to win.
Deep down you want to be respected and seen as someone who has an impact, who inspires, who influences. You want to come out as someone who wins business and who can make a case when others can’t.
How you present your business is key.
One of the most effective ways to do this is by presenting yourself in style and earning your reputation as someone truly worth listening to and following.
In video, this involves a series of steps:
1. Congruency & Commitment – This is where you welcome your viewers and quickly acknowledge that they are in the right place. Reassure them that they are watching a video on the topic they were searching for. That their search is over. Start by introducing your client, who he is and what he does. By identifying his title, the job description and experience, the viewer now knows that they are in the right place.
2. Engage and Empathize – It is here that we want to convey to the ideal customer, hey, I understand you, I know what you’re going through. Let them know that you understand them and their needs. Immediately share, 2, 3,4 etc major concerns that everyone has when attempting to hire them for work.
3. Credibility and Benefits – Make them know you are qualified and will solve their problems. It is at this point that you begin to transition from the problem to a solution e.e. the business owner. Share your experience, and more importantly, your values, as a home builder, dentist, business owner.
4. Compelling Call to Action – Tell the video viewer what to do next. Each call to action is different depending on what type of business you are working with.
This is how you script a high-compelling video in just a matter of minutes.
Your presentation can make or break your business. However, it doesn’t take much to create a highly compelling presentation using the above steps that gets you the results that you want.
The above approach has worked for many and it can work for you as well.
Don’t try to over-complicate it and don’t try to re-invent the wheel. Give us a call or send us an email and we will show you how at:
0721 783 420
or : firstname.lastname@example.org