How the Internet is Changing Consumer Behavior

Consumers are increasingly on mobile now. Its fast and highly responsive, and most important, feels personal.

If you’ve been in business long enough, you already know that the changing face of business today is nothing new. Over the decades, and centuries, innovations and new inventions have changed how people live and work from one generation to another.

Today, the Internet, and what the Internet brings is changing the landscape again.

For many, the Internet has been seen as channel where they can interact with their clientelle. For others, this is the new way of doing business. Still for others, it is just a passing fad that will never replace the good old brick and mortar stores. Regardless of where you’re coming from, everyone has their opinion of the Internet.

The Bottom Line

People are talking to their friends, and family and their recommendations are changing how we buy products and services

Despite the different opinions and perceived notions of what the Internet is and isn’t, one thing is for sure – The Internet is changing how people buy and sell goods – and that’s the bottom line.

Whether you admit or refute it, your customers are becoming more aware of what they want, they’re expressing their opinions about your products and services more openly, and are looking at what your competition has to offer. The current generation of consumers are more educated and enlightened than ever before. They are also more open-minded and liberal.

As you can imagine, selling to an educated client is very different and is more challenging, over selling to one who isn’t. The former is more aware of the facts, more influential, and cares deeply about the name behind the brand they purchase. They are also bombarded by new information and research in regards to their interests and purchases.

How you communicate and sell to them is thus a whole different ball game to clients who aren’t educated about your process and your cause.

If You Do Not Understand People, You Do Not Understand Business

What your consumers say about you online has a big impact on how people perceive your products, services, and overall brand outlook

As a business owner or entrepreneur, it is not enough to simply offer a product and expect clients will come flocking. Your potential clients now have more options being thrown at them than ever before. Their news-feeds and timelines are always screaming for their attention. They no longer have to go look for products and services. Instead, these products and services seek them.

And this is where the challenge lies.

You see, unless you are constantly trying to get your customers’ attention and looking for ways to remain top-of-mind on your clients, you run the risk of getting replaced by your more aggressive competitor. As much as we are passionate about what we do, we also have to remember that we live in a highly competitive world. Everybody wants to be seen first and seen constantly. This is the side that your potential customers see.

Unless you adapt to the changing business environment, you will die, eventually. It is not enough to simply have a website, a Facebook page, and an Instagram account. Your clients already expect that of you. It is what you project on these platforms that win your customers’ confidence, trust, and increasingly their time and eyeballs.

Your customers are human beings and human beings care about causes. Do you communicate these messages to your clients and potentials? What does your business stand for? Do you give back to the community in any way? Do you advocate for a cause that touches others? You need to connect on a more personal level with your clients in these and other ways as well. If you do not understand people, you do not understand business.

How you communicate is also just as important as what you communicate. A blog is a powerful medium of communication. A picture however is more powerful. Even more powerful is a video. Learning how to leverage these new content types will also go a long way in maintaining your business relevance.

Internet adoption across the globe continues to gain ground. The future is online. By default, this means the future of business will also be online. What are you doing about it?

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

 

Share This:

Why Take Instagram Seriously

As you may have seen recently, we’re seeing a shift towards visual content on the Interwebs.

Among the most popular spaces when it comes to visual content is Instagram.

However, even more important is the fact that Instagram is becoming the de facto on where to discover and interact with brands.

Here are a few facts about Instagram worth mentioning in 2017:

  • More than one million active advertisers per month on Instagram.
  • More than 80 percent of people on Instagram follow a brand.
  • Roughly 20 percent of Instagram’s audiences use Instagram to visit a brand’s website, get directions, or contact a company.
  • Instagram is looking to add a way for people to communicate with businesses through the app such as booking services, or scheduling a haircut.

As you can see, Instagram is having a major influence on how people interact, and will be interacting with brands, moving forward.

One question though remains: How is your A-Game on Instagram?

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

 

Share This:

SnapChat Video Views Now Rival Facebook

Snapchat caption

As you are probably aware, SnapChat is the new social media kid on the block compared to veterans like Facebook and Twitter. The new network has particular appeal to 18-34-year olds, but like any other social network, the usage eventually converts to an older audience. This is the magic of social media and why any serious brand should be doing social.

Vertical Video vs. Horizontal Video

According to recent reports, Snapchat now has over 8B video views. What is even more interesting is the fact that SnapChat videos are vertical as opposed to horizontal which seem to fit most social media timelines like Facebook and Twitter.

Research has shown that users are more likely to watch vertical video over horizontal video. In some instances, vertical videos have a completion rate of up to nine times over their horizontal counterpart.

Vertical videos have more appeal

An Engaged Audience

While Facebook boasts photo uploads of between 300-350M per day, this is less than 35% of its 1.59B users. SnapChat on the other hand has over 65% of its users uploading pictures daily. SnapChat’s frequency of use is clearly a selling point that any marketer should consider.

Time spent on popular social networks

Engagement is an important metric when it comes to measuring online success since the more engaged audiences are with a brand, the higher the chances they are going to talk up posts, share products, and offers. SnapChat clearly delivers on the engagement front.

Skewing Towards a Younger Audience

Millennials love SnapChat

SnapChat has the 6th-highest concentration of millennials with 76 percent of them being on SnapChat. With most younger generations using several social networks, it is good to note that SnapChat is not as saturated with ads and brands as Facebook and Instagram. This makes it a better platform to gain visibility quickly and get the attention of this young generation.

Apps on SnapChat

Are you on SnapChat? Are you looking to connect with a more engaged audience? Are you looking to test out a variety of media like video and images to grow your brand? Consider getting onto SnapChat before it gets saturated. It’s working for big brands and it can do the same for you.

 

 

Share This:

Here is Why You are Not Winning on Social Media

How consistent is your social media marketing strategy?

A lot of people ask me what it takes to be successful on such online platforms like YouTube, Facebook, and Twitter. They want to know what they are doing wrong on social media and how they can be more successful on these platforms.

My answer is always the same – Consistency.

Why?

Because social media never sleeps. Think about it, how long do you take before you talk to somebody? 2 days? 3 days? 4 days? Of course not! You talk to people EVERYDAY and you do it throughout the day as well, right?

Social media is just like that.

It requires constant conversation with your community, consistent engagement with your fans, and never-ending discussions with your followers. All these are social communities and they all need to know that you are there and available to help out wherever needed.

If you are creating videos on YouTube, then you need to be doing a lot more than just creating a video every month, or in worst-case scenarios, once a year. You need to be consistent. Don’t worry too much about quality otherwise you will never be consistent. If you are not able to do this regularly, then hire someone who can do this for you.

Is your brand human?

On Facebook, you need to create pictures, blog posts, quote cards, and videos to keep your community engagement. Don’t try to sell your product every time you post. Respect the platform. People are not there to be sold to but to engage with your brand. Do that.

On Twitter, offer value by re-tweeting what industry followers are doing. Create interesting quotes, get into conversations, and show your followers that you are plugged into current trends.

On Instagram, post beautiful and well-shot images every day. Use the common hashtags to plug into conversations and get discovered. Follow your followers and show some love to what they are doing.

As you can see, all of the above requires consistency.

The potential of the Internet has been grossly underestimated. It’s impact is only growing and the earlier you realize that this thing called the Web is here to stay, then you will understand why consistency is crucial to winning in this new media.

 

By David Gitonga

Share This:

LIVE NOW – You Can Now Livestream with Periscope

Livestreaming has largely become synonymous with services like UStream and Google Hangouts. However, a new line of apps is looking to challenge these ‘old’ ways of streaming live events. First, it was Meerkat, and more recently, is an app called Periscope.

Periscope, which is owned by Twitter, lets you broadcast live video to the world where followers can join, comment and ‘send hearts’ in real-time. The app is becoming it’s own entertainment platform, much like what you see with Vine. Not all broadcasts however have to be public. There are also private broadcasts where users can invite “mutuals” in a single tap.

Periscope has been used to shed light on the Syrian crisis and many have used it to stream live GOP debates in the USA.

Learn the Periscope Jargon

If you are looking to jump onto the Periscope bandwagon, here are some terminologies you will need to get used to:

Scope: A live-streaming session is called a Scope.

Scoper: A person on the Periscope platform

Hearts: A way for Scopers to show their love to a broadcaster.

Replay: The ability to record broadcasts and allow Scopers replay the broadcast

Follow: This is the act of following other Scopers, similar to Liking a page on Facebook.

You can sign up with Periscope using your Twitter account or using your cell phone number. Each time you Scope a Twitter push notification is created which you can use to gain a following.

What Can You Broadcast?

Literally, anything and everything. People broadcast anything from making breakfast, an early morning walk on Moi Avenue in Nairobi,  to a presidential motorcade passing by them.

For many online marketers like me, the business applications of this platforms are insane. The ability to livestream and allow businesses and brands to be transparent can be used in new and extremely creative ways to grow a following, show behind-the-scenes footage, and just bring audiences along to an launch or event.

With Periscope, broadcasting is now finally a tool ready to be embraced by the masses.

 

By David Gitonga

Share This:

Why Use Video Marketing for Business

Words

Life has become fast and busy and people have become more web savvy on the Internet. Video is where your customers are spending time.Video is the latest trend and is only getting bigger and bigger.

Here are some stats about video you should know:

1. A minute of video is worth 1.8 million words.

2. The chances of getting page one listing on Google Search increase by 53% with video.

3. On average, a visitor will stay 2 minutes longer when they watch a video.

4. 65% visit the website after viewing a video and make purchase decisions.

5. By 2017 video will be 90% of all Internet traffic.

6. 87% of online marketers use videos.

7. Over 1 billion unique visits on YouTube every month.

8. 87% of social media users follow their brand’s videos.

9. Posts with video links will attract 3x more visitors.

10. Online videos are 100% more social engaging.

11. Video marketing can get you 46% more conversion lift.

12. There is 139% more brand impact using videos.

Is your brand producing online videos? If not, start now.

Consumers are watching them, following them, and making purchase decisions based on them. Remember, your competition is already doing this and are likely behind them if you not.

We are experts in creating online videos. If you are looking to get the best out of your website, YouTube, Facebook, and all the other platforms where your potential customers are interacting, talk to us.

E-LABZ

254-721-783-420

 

David Gitonga

_____________________________________________________________________________

 

Share This:

Get a Professional Video

According to a recent statistic by Ooyala, the pace of mobile video growth is accelerating. In the past year, mobile video viewing has more than doubled to become over 25% of all online viewing. Mobile video share has increased 127% year-over-year and 400% in the past two years.

With faster networks, more bandwidth, and an increasing number of smarter devices, all these are helping grow online video adoption.

What are you doing to leverage this online video market? E-LABZ can help you get started by creating professional videos for your products and services.

 

 

David Gitonga

_____________________________________________________________________________

 

Share This:

The New Language of Social

My Canon Rebel and Portable Stand

Its getting really competitive out there on the web and only those adapting to change are bound to make it.

I am talking about the new visual medium that is changing how people interact, engage, and communicate with brands. We are in the age of video, images, and infographics. These visual aspects of communication have been getting more engagement and driving more likes, shares, and comments on Facebook and Twitter pages.

Whether you operate a small home business with a Facebook page, or run a large multinational company, video and images should already be on your to-do list.

You cannot afford to wait otherwise you will end up playing the catch up game. Start shooting high definition images and videos and use them as part of your online marketing efforts.

It’s never too early to get started, but it may be too late if you wait.

Share This: