70% OF CAR BUYERS WHO USE YOUTUBE TO RESEARCH ARE INFLUENCED BY VIDEO CONTENT

A new report by the Google team has revealed the massive influence that online videos have on consumer sales funnel for buying a car.

Highlights of the report include:

  • The average car shopper today only makes two dealership visits.
  • 60% of car shoppers enter the market unsure of which car to buy.
  • 70% of people who used YouTube as part of their car buying process were influenced by what they watched.
  • Views on YouTube of test drives, features and options, and walk-throughs have doubled in the past year.
  • Mobile searches from dealership lots increased 46% in the last year.

Here is the link to the report:

Cars Buyers on YouTube

 

By David Gitonga

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