LIVE NOW – You Can Now Livestream with Periscope

Livestreaming has largely become synonymous with services like UStream and Google Hangouts. However, a new line of apps is looking to challenge these ‘old’ ways of streaming live events. First, it was Meerkat, and more recently, is an app called Periscope.

Periscope, which is owned by Twitter, lets you broadcast live video to the world where followers can join, comment and ‘send hearts’ in real-time. The app is becoming it’s own entertainment platform, much like what you see with Vine. Not all broadcasts however have to be public. There are also private broadcasts where users can invite “mutuals” in a single tap.

Periscope has been used to shed light on the Syrian crisis and many have used it to stream live GOP debates in the USA.

Learn the Periscope Jargon

If you are looking to jump onto the Periscope bandwagon, here are some terminologies you will need to get used to:

Scope: A live-streaming session is called a Scope.

Scoper: A person on the Periscope platform

Hearts: A way for Scopers to show their love to a broadcaster.

Replay: The ability to record broadcasts and allow Scopers replay the broadcast

Follow: This is the act of following other Scopers, similar to Liking a page on Facebook.

You can sign up with Periscope using your Twitter account or using your cell phone number. Each time you Scope a Twitter push notification is created which you can use to gain a following.

What Can You Broadcast?

Literally, anything and everything. People broadcast anything from making breakfast, an early morning walk on Moi Avenue in Nairobi,  to a presidential motorcade passing by them.

For many online marketers like me, the business applications of this platforms are insane. The ability to livestream and allow businesses and brands to be transparent can be used in new and extremely creative ways to grow a following, show behind-the-scenes footage, and just bring audiences along to an launch or event.

With Periscope, broadcasting is now finally a tool ready to be embraced by the masses.

 

By David Gitonga

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The Truth About Graphics on Your Web Pages

I have always enjoyed the work of David Ogilvy, the offline marketing legend credited with many of today’s successful marketing strategies. What he discovered about advertising and marketing has been replicated by many successful companies across the web.

Below is a breakdown of some of his proven tactics in the world of visual media that can help you know how to better use images in your content for maximum engagement.

1. Placement Matters and it Matters A Lot

Have you ever wondered where an image ought to be placed in an article? It is very interesting that the natural sequence of reading usually involves a specific order. When you see an article, we begin by first looking at an image, then we scan the headline and then we read the body copy if the headline is interesting enough.

Therefore, an image placed below a headline will have less readers than one placed above a headline. 

2. Captions Get Read a lot More than Body Copy

Did you know that captions under images are read on average 300 percent more than the body copy itself? Therefore, using or not using captions could mean losing or engaging a huge number of potential readers.

Shooting a CloseUp Event at Eldoret

To make the best use of captions, include your brand name and your promise. Encapsulate the central purpose of the page itself in your caption to make the most use of this brief attention.

3. Watch Out for the Left Margin

When you read an article, you rely on the left margin as an anchor to give your eyes a place to return. It has been shown that it would be exceptionally difficult to follow text when with a broken left margin.

As a result, never place images to your left margin. This will break your reader’s flow and force them to readjust. Instead, always align the images on the right margin. If you are clever enough, you can let copy flow around images in an arty way.

 

 

Every image must be worth its page weight in gold. Don’t force images into context simply because they look good or because you cannot afford to hire a photographer to take unique shots. You are better off not using images at all. Try to use images with a story appeal above your headlines and that demonstrate in your copy. Anything less will simply distract from your website or blog copy.

 

For photography and video services unique to your business needs, call: 0721 783 420

 

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Training Video for T-Shirt Branding

I had an opportunity to work on a training video that would be shot during a training event. Nadhifu Mums Power helps women gain valuable business skills at a low cost and they wanted to document one of their training events and convert the contents into a training video.

I document and edited the entire training session and below is the results of my work.

Enjoy!

By David Gitonga

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