I recently shot and edited a quick interview for a company called VirtualPessa. The company seeks to bring awareness to the idea that you can earn money from your mobile phone and airtime by using their service and product.
Take a listen to the 2-staff interview at their Nairobi office.
Film Noir is a style of filmmaking that was very popular in the days past. However, we have seen its emergence with the likes of Spirit and Sin City taking this old style and giving it some fresh approach, making it popular once again. What though constitutes a Film Noir look?
Here is an infographic that breaks down this art and style of filmmaking helping you better understand how you can use it to create drama and unrealism to your shots.
I was back again to Meru, this time, with the CloseUp team to document their promotion for the #12HoursofFreshness Twitter handle. It was an early morning at the Kenya Methodist University (KEMU) where it all started just a few minutes before 6:00AM. It was a surprise for the sleepy students as they were greeted by the faces of the Kenya musicians DNA and Avril with CloseUp gifts on their hands.
There is no doubt by now that visual content is becoming necessary in order to create high engagement among fans and potential customers. Everywhere you look, from Facebook, Instagram, to Twitter, images and videos are taking over these mediums that once started out as text-based networks. Even hashtags were, not too long ago, text only, are now largely accompanied by visual content.
If you are looking to grow your online presence and increase engagement on your channel, you have to incorporate some level of visual content into your digital marketing campaign.
Here are three ways on how you can incorporate visual content to drive sales, engagement, and improve the overall brand identity.
1. Show Off Brand Culture
Transparency is an important aspect of any brand and this can be leveraged to humanize your brand. One to do this is to create behind-the-scenes videos and photographs that show a sense of community and togetherness within the organization. This can be anything, from an office lunch, a process into what goes into creating a product you offer, or simply a tour of our facility while the staff is working. These visual displays can go a long way in creating a bonding effect with your customers and fans.
2. Create a Visual Timeline
One of the most effective way of engaging your loyal fans is by taking them on a visual journey of your brand products and services. You can do this by creating a visual representation of your product where you can show the idea creation, how it got started, out as well as timelines since the brand inception. You can even allow fans to take part in celebrating your anniversaries or when you hit a milestone, the way Volkswagen have done it.
3. Highlight Customers Using
We are all hard-wired to believe that something will work for us if it has worked for someone else in the same circumstance and situation as us. This idea has been used successfully to sell just about anything and it can work for you as well……. when implemented right. Rather than tell your customers what your product or service can do, why not show them by highlighting pictures and videos of someone actually using your product or service?
Visual content is here to stay and it’s expected to grow faster than any other type of content on the Web. The above three approaches will go a long way in ensuring such content offers real value to your customers and business.
I had a blast when I was contracted to document for Unilever the activities during the Dental Health Day in Eldoret. The long march, the happy children, and the dental clinic experience were all great experiences. The Dental Association of Kenya chairman, former chairman, and treasury were also present. This would be the second time I would be visiting Eldoret and the experience was just as interesting as the first one.