How to Make Great YouTube Videos


If you are creating YouTube videos, chances are that you are either selling a product or trying to position yourself as an expert or thought leader.

Here is how to structure your videos so that they get the most engagement and give you a return on your investment.

The Structure:

  1. Open with a Strong Hook

YouTube visitors are very trigger and you need to get them right at the beginning of the video. Usually, you got only about 15 seconds to do that otherwise they will just click away.

Here is an example of a good hook:

“So, today guys, we are going talk to you about how to grow your YouTube community. We got 5 tips coming right up after this.”

Within that 15-second window, you should pitch the value that the viewers are going to get. The quicker you can say what value your viewers are going to get out this, the longer they are going to stick around.

  1. Make A Really Short Intro

Avoid a really long intro, and a long intro is like 10-seconds. 3 seconds is just the optimum time you need to spend on an intro. It is also just about the time it takes for someone to move their hand to the mouse and click away.

You will notice that if your intro drags on for 5 seconds, your audience retention drops. Anything longer is just not recommended.

  1. Introduce Yourself

Remember that not everyone has been watching your previous videos, and potentially any new video you make could be the first encounter with a new viewer or subscriber. At the same time you don’t want to bore your existing viewers, so make it short and snappy.

Use a lower third to visually introduce some aspects about you rather than spend a lot of time doing so verbally. You could say list down your name, your Twitter handle, Facebook page etc.

  1. Get into the Content

Take as much time as you need to deliver the value that you want d to deliver and not a second more. If you got a 5-minute idea, don’t use 2 minutes and don’t use 6 minutes.

Its not about trying to optimize your content for robots, but about optimizing the content for people, and this will always work in your favor.

  1. Final Steps

Give your call to action, never more than two, and make them clear. Also, give a complement to your subscribers on screen and request for subscribes.

Here is a typical call to action:

“The best part of this happens in the comments section below, so be sure to leave a comment. Also, be sure to subscribe to our channel to get updates when we publish a new video every week.”

How to Develop a Community

Let’s make one thing clear. YouTube is very different from TV. YouTube is a social network and building the strongest communities, whether on YouTube or elsewhere, is based on common beliefs, and not on common interests.

If you want to build a community online, then you need to bring out what you belief and stand for. Common interests don’t develop into deep connections, but beliefs do.

When you share stories about why you do what you do, and why it matters, it touches all who watch and subscribe. It is only when you start caring that a community starts to develop.

If you don’t stand for something, you are not going to have advocates and in turn, your community will just be mediocre.

Video is more likely to appear higher on a search result page than a lot of other content online. It is also much easier to grow get a deeper, human connection with video than other types of content. You need it and most definitely, your business needs video.


David Gitonga




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VIDEO: Allen Cole Intro Video

Allen Cole, a digital marketing agency and consultant firm in Nairobi contracted E-LABZ to create a series of videos for them in an effort to promote and highlight their work for small and medium-sized businesses in Kenya. I were excited to be working with an online marketing agency, like us, and in showing what it takes to build a sustainable business online.

This was a great interview, but it required thorough preparation. The CEO was uncomfortable in front of the camera and no idea what she needed to say. It was necessary that I not only set up the equipment, alone, but also help her bring out what her company is all about.

The shoot was scheduled at 7:00 AM in the morning. However, it was not until 9:00 AM that I got the shot I wanted and got her comfortable and talking. Fortunately, I had a script I always use with my clientele to give them an idea of what to say without having a script written out.

Here is look at the video below.


David Gitonga




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How to Use Video to Sell


Many people ask us how they can use video to sell their products or services. Many do not have an idea of how they can use this rich medium to grow their business, increase their influence, or get the word out about what they do.

Below are 3 ways you can use video to drive engagement and increase sales:

  1. Let the Customers Do the Talking

Did you that 78% of people will choose a business based on peer referral? Now, compare that with just 14% who will choose a business simply because they saw an ad. Your past happy clients have a huge impact in spreading the word about your business. It therefore makes a lot of sense to bring these testimonials to life, and what better way to do that than through video.

Traditionally, websites had written testimonials of people or businesses they’ve worked with. This worked well. Today, however, video is a much more powerful way to show your potential clients that you can and have exceeded the expectations of your clients.



Video testimonials allow people to see the emotion and authenticity of your past clients. What is more, a video will live on, via YouTube, or other medium. The more testimonials you can get, the more social influence you will be able to show.

Testimonial videos are a powerful way to build trust about your business and help you reach the millions of people already watching videos online.

  1. Do FAQs Differently

Your clients want to know how to use your products and services. They want to be guided on how to make the most out of them. One way to achieve this effectively is to create FAQ videos that provide answers featuring members of your team.

FAQ videos help humanize you and your business and personalize the sales process. They assure your prospect that you’ve heard their concerns and that you’re confident your product or service work.

  1. Don’t Just Email

Email is still a popular way of growing and influencing your leads. However, incorporating video into your emails changes the game altogether.

Video support in email is quickly becoming a hot topic around marketing circles. Did you know that HTML5 Video, the latest technology on the Web, is supported by 58% of email clients? This means that whatever device the client is using to access the web, they are going to watch the video just as you intended – as high quality HD content with all the annotations included.

Rather than send a basic written follow-up or introductory email, why not add a video presentation, a thank you video, a video summary of a meeting you had etc. Email videos are powerful and you’ll be surprised how much of an impact they can add to your emails.

While video cannot do the job for you, it can help humanize your company, personalize the sales process, and help to quickly communicate the value of your products and services.


David Gitonga



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VIDEO: Attending the China Trade Week – July 1-3rd, 2015

The China Trade Week, which is the first comprehensive China-focused trade event to be hosted in Kenya and the East Africa region, kicked off from 1st to 3rd of July at the Kenyatta International Convention Centre (KICC) in Nairobi.

The China Trade Week brings together Chinese companies across various industry sectors including building and construction, consumer electronics, electric vehicles, plastic molding equipment and materials, home electrical goods, green energy solutions, portable housing solutions and elevators system.

The 3-day event is designed to provide Chinese companies with a unique opportunity to meet, discuss and develop trading and business partnerships with both Kenyan entrepreneurs and the region’s business community across various commercial sectors.

I had a great time during the exhibition as you will see in the video.



David Gitonga


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