If you are creating YouTube videos, chances are that you are either selling a product or trying to position yourself as an expert or thought leader.
Here is how to structure your videos so that they get the most engagement and give you a return on your investment.
- Open with a Strong Hook
YouTube visitors are very trigger and you need to get them right at the beginning of the video. Usually, you got only about 15 seconds to do that otherwise they will just click away.
Here is an example of a good hook:
“So, today guys, we are going talk to you about how to grow your YouTube community. We got 5 tips coming right up after this.”
Within that 15-second window, you should pitch the value that the viewers are going to get. The quicker you can say what value your viewers are going to get out this, the longer they are going to stick around.
- Make A Really Short Intro
Avoid a really long intro, and a long intro is like 10-seconds. 3 seconds is just the optimum time you need to spend on an intro. It is also just about the time it takes for someone to move their hand to the mouse and click away.
You will notice that if your intro drags on for 5 seconds, your audience retention drops. Anything longer is just not recommended.
- Introduce Yourself
Remember that not everyone has been watching your previous videos, and potentially any new video you make could be the first encounter with a new viewer or subscriber. At the same time you don’t want to bore your existing viewers, so make it short and snappy.
Use a lower third to visually introduce some aspects about you rather than spend a lot of time doing so verbally. You could say list down your name, your Twitter handle, Facebook page etc.
- Get into the Content
Take as much time as you need to deliver the value that you want d to deliver and not a second more. If you got a 5-minute idea, don’t use 2 minutes and don’t use 6 minutes.
Its not about trying to optimize your content for robots, but about optimizing the content for people, and this will always work in your favor.
- Final Steps
Give your call to action, never more than two, and make them clear. Also, give a complement to your subscribers on screen and request for subscribes.
Here is a typical call to action:
“The best part of this happens in the comments section below, so be sure to leave a comment. Also, be sure to subscribe to our channel to get updates when we publish a new video every week.”
How to Develop a Community
Let’s make one thing clear. YouTube is very different from TV. YouTube is a social network and building the strongest communities, whether on YouTube or elsewhere, is based on common beliefs, and not on common interests.
If you want to build a community online, then you need to bring out what you belief and stand for. Common interests don’t develop into deep connections, but beliefs do.
When you share stories about why you do what you do, and why it matters, it touches all who watch and subscribe. It is only when you start caring that a community starts to develop.
If you don’t stand for something, you are not going to have advocates and in turn, your community will just be mediocre.
Video is more likely to appear higher on a search result page than a lot of other content online. It is also much easier to grow get a deeper, human connection with video than other types of content. You need it and most definitely, your business needs video.