VIDEO: The Client Brief

James Wambugu is an architectural designer and runs his own firm, DesignPrime. He wanted an online presence that would educate clients on the value of crafting a client design brief.  We settled for a talking head video.

While a scripted video is great on almost any occasion, it is not always necessary as this example shows. Having the main points in mind is usually enough to create a talking head.

We shot this at his office in Ngara.

Take a look.

 

 

 

 

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Coming Soon: A Preview of the Gift Bag Event

I wanted to share this quick post with you to let you know I am working on a huge list of pictures that I shot over the weekend.  The project was an initiative with Nadhifu to empower local women communities with needed skills.

We had a great time and very soon, you will see what I mean. I am working on editing the pictures as fast as possible as well as the videos that came out of the event.

Here is a preview of a few of the smiling faces present at the event that you can expect to see.

Group Shot

 

More pictures coming soon.

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Sandal Training Event at the Memorial Park

It was yet another #sandaltraining event, but this time, we had a different set of women who showed up to learn how to make sandals.

There was also a new more experienced trainer who took the women through the various steps.

Here is a look at what went down:

 

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Marketing Your Startup Using Video

 

YouTube for Startups

Times have changed and once again, those who refuse to bend with the wind are having a hard time trying to figure out why radio and television advertising is not working anymore.

You see, online video is being used by many entrepreneurs creatively to help them get noticed……. and they are getting noticed.

The story of Orabrush is a fine testament to the power of YouTube and its potential to boost a small business’s visibility and raise its profile.

Video is not longer expensive as it used to be. It doesn’t have to cost you an arm and a leg to create engaging powerful videos. With a smartphone, you can record, edit, and upload a video and begin to create engagement. You don’t need industry-standard equipment to create a powerful video that has a powerful message. Take a look at the video below to see what I mean:

Why Your Startup Needs Video

Startups are faced with the challenge of reaching more people and expand their customer base as soon as possible. Video is an excellent way to increase your reach and visibility by standing out. Not many people are employing video, and this gives you an edge over competition. It allows you to show your audience how unique and different you are from your competitors.

Video is also great for optimizing your Google Search.  Web pages with video are more sticky, according to Google, which makes them more valuable and hence appear much higher on search engine results pages.  People stay longer on your pages as they watch videos, which is one of the reasons for the sticky effect. In addition, the variety of content on pages offers more interaction points with visitors, which further translates to higher page results. Whichever way you look at it, video is good for Search.

Social networks like Facebook, Instagram, and Twitter are using video more frequently. Facebook is particularly serving more videos on news feeds and running video ads. With video attracting new audiences, you are better positioned to get more attention and increase visibility when sharing video on your activity stream.

How to Create Great Videos

When getting started with video, you want something with great content, collaborative, and has calls-to-action.  Collaborating with celebrities, fans, and online “stars” is one way to gain more traction.

Consistency is another important facet of video. Create a schedule for creating and releasing video. Consistency also applies to when and how you deliver your videos.

Short content works best for the web. You don’t want to create long YouTube videos, otherwise nobody is going to take time and watch them as if they have nothing better to do. Create short, to-the-point videos and be consistent in this area as well.

E-LABZ helps businesses looking to leverage video and photography for their online marketing efforts. Feel free to contact us for all your video and photography needs.

 

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You Need a New Engagement Model and Adobe Just Revealed It

Social Media Intelligence Report by Adobe Q1, 2014

In a world where everyone lives on their mobile phones or on social networks, the big dilemma facing many companies is how to get in front of potential customers. An average online user, which typically means 80% of all 18-35 year-olds, gets anywhere from 50 emails upwards per day.

All these people only have 24 hours in a day. They have to decide what to read and what to discard.

Their email-opening radars have gotten way higher………… and getting sharper.

You simply cannot win the war on attention by doing the same things that everyone – Coca Cola, Safaricom, Orange, OLX – is doing. They are going to beat you in the game because they have more money, more skills, more patience, and more creativity, than you could ever have.

So what can you do?

You need a strategy that no one is using but works wonders and it starts with research.

What Research Says

According to the latest social intelligence report by Adobe, video engagement was up 25% and video play growth saw a 785% increase over last year.

Social Engagement

What does this mean?

Video is growing at an alarming rate. More people are not only commenting, liking, and sharing web video, but they are actually opening and watching video.

This is big.

If you have an email opening rate of 1%, you are considered successful. But look at video. It’s blowing the charts with 785% increased engagement!

Images are also highly popular and continue to get the highest engagement. According to another report by HubSpot, photos on Facebook Pages receive 53% more Likes than the average post.

This is a huge opportunity as it emphasizes the need for businesses to use photos and images in order to increase their Facebook Likes and comments.

Facebook even allows users to include photos as part of comments because of how powerful they are.

What All This Means for Your Business

If you are conscious of the need to increase engagement and traffic to your Facebook pages and websites, you need to consider adding more visuals to your marketing efforts.
 

 
Here is what experts recommend:

1.  Add high-quality, engaging images in your content. These are not the images you shoot with your mobile phone, but ones shot with a professional high-quality DSLR. These images allow the subject to be clearly placed in focus with the background creatively out of focus.

2.  Hire a visual content creator. This is someone who has visual skills to edit your photos, craft engaging comments on top of the images, and source for visual content across the web and personalize it to your business.

3.  Create engaging videos. This could be anything from shooting a behind-the-scenes look video to snappy how-to videos. If a picture is worth 1,000 words, a video is worth 1,000,000. Actually according to research, a video is actually worth 1.8 million words. That is why people love sharing videos on social media. Videos don’t need to be expensive, but they need to done professionally for best results.

If these statistics are anything to go by, then the effectiveness of your engagement will depend on how visually enriching your online presence will be moving forward.

By David Gitonga
E-LABZ – Offering online video and photography services

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VIDEO: Why You Should Join the Nadhifu Initiative

Mum Xiya, founder of Nadhifu

I got to work with the founder of Nadhifu, Bilha Mureithi, again in this video, where she explains the benefits of joining her movement.

I shot this on a rooftop with my Canon 6D and the Canon Rebel T3i. I like to record audio separately and never leave behind my Zoom H4N which proved to be handy on this occasion.

We had done a number of videos and takes and it looks like Bilha was getting comfortable in front of the camera. I had no one to help me with the setup. I positioned the 6D at a fixed location on a tripod while I handheld and maneuvered the Rebel.

Check out the video below:

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VIDEO: Nadhifu Skills Training

With a limited budget, Nadhifu Mums Power organization wanted to clarify an important point that a lot of its fans were asking on Facebook. What better way to provide information than through video.

I used both my Canon cameras to make this video. It was necessary to have a fixed focal lens so that we can overlay text to the video and I decided to go with the 50mm lens, one of my most important video lenses that I never leave behind for a shoot.

I was able to shoot this video before the sun went down, using only natural light.

Check out the video below:

 

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