Coke Studio 2017 Edition Premiers

Coke Studio Africa’s premier was, as always, quite the glamorous experience. Held on Sunday the 10th of September, the exclusive premier was hosted at Kiza lounge, Nairobi, celebrating the 2017 edition of the Pan-African music show.

Becky Sangolo and Caroline Wangari both of The Band BECA perform at the party.

Dela, The Band BeCa, DNG, Amina Abdi Rabar, Miss Kibati and Pinky Chaggar we were among the celebrities and affluent persons present. Coca Cola Executives were of course also present, along with the Coke Studio band and production crew.

This year’s show will comprises 11 one-hour episodes and the globe is looking forward to the world-class collaborations that will take place during this season. Coke Studio Africa  is now in its fifth year and still features the best of Kenyan music and talent collaborating with equally talented artists from other counties. The Kenyan artists queued to feature this year include Khaligraph Jones, Nyashinski, the award-winning Sauti Sol, Avril and the new talk of the town, The Band BeCa.

Head of Sales and Marketing at Little, Maureen Chege, Coke Studio Project Manager, Andrew Alovi and Singer, Dela.

Something to look forward to are the collaborations that will not only be make on the Coke Studio Africa stage but also off stage. Last year we got ‘Unconditionally Bae’ by Sauti Sol and Alikiba, Nakupenda by Nyashinski and Yemi Alade as well as ‘Tulia Tu’ by King Kaka and Pantsula from South Africa.

The show premiered this week on Citizen TV at 8:00 pm and will run every Sundays till 10th December 2017.

As always, it was a pleasure covering the event.

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Aerial Silk Aerobics meets Interpretive Dance

Andrea and Joanne in a choreographed dance

What does aerial silk aerobics and interpretive dance have in common?

At first glance the quick answer is ‘nothing much!’ but when we shot  Joanne Ball-Burgess and Andrea Hartley’s choreography at the Mom3entum Fitness Gym on Muguga Green, Brookside this past Friday, the answer is… being on the ground isn’t a dance requirement!

If you’ve never watched aerial silk aerobics live in session then you’d be in awe at how a human being can manoeuvre silk and remain airborne for more than 30 minutes take after take. That and how a mother of three, yogi, dancer and former Sakata judge still dances better than you wish you could.

Damian Marley’s R.O.A.R blared on the portable speaker while David Gitonga, founder of E-Labz, worked his magic behind the camera trying to capture the magic from various angles- a difficult task given that the dancing was… well, dancing, and there was a lot of movement both on the ground with Joanne and having Andrea between two silk fabrics above her.

Here at E-Labz we pride ourselves in creating unique digital content while working on fun projects and this was definitely one of those. It’s safe to go ahead and copyright our bragging rights on being the first Kenyan content marketing company to capture this sort of collaboration, yes?

To work with Joanne, feel free to inbox her via Facebook on Judge Jo1. If you’re interested in learning more about or attending an aerial silk class with Andrea, find her on AER Africa on Facebook. The Mom3ntum Fitness Gym will be opening soon but in the meantime you can check out The Momentum Coffee Bar where we did an interview with Joanne earlier that afternoon. Serene is the word that best describes it, definitely worth the visit.

Videos will be coming out soon on our socials so stay tuned!

 

Maureen Wambaire is a social media manager and blogger at E-LABZ.  Branding is her thing, helping clients showcase their best as they share their stories with the world. Her twitter handle is @wambairem or reach her via email at maureen@e-labz.info.

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Belfrics Global Launches Bitcoin Exchange in Kenya

Belfrics Global has launched a Bitcoin Exchange in Kenya.

The company seeks to expand its footprint in the African market by launching this new exchange with more exchanges expected to be opened in both Nigeria and Botswana.

According to the company CEO, Praveen, the need for affordable remittance services has necessitated this move.

Check out the video below of the Belfrics Global launch in Nairobi, Kenya at the Villa Rosa Kempinski

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The Beauty and Delight that was The Le Vin, July Edition, Nairobi, Kenya

All lovers start out the same way. We are moved by the simple fact of tasting wine. There is something in wine that captures our attention. It could be the aroma, the texture on your palate, or just the moment frozen in time that leaves you wanting a repeat experience.

Saturday, 22nd of July, was such a day. Le Vin brought the wine experience to the people at The Curragh Irish Pub, Ngong Race Course, Nairobi, Kenya.

Melissa Mwende, the founder of Little Wine Basket, made sure that she delivered the best experience despite the fact that she was overbooked. No one was left out. The event was very relaxing thanks to the soothing music that complemented the atmosphere and just right for intimate and friendly conversation.  

Now don’t get me started on the meal plan. I liked how keen the food was selected to match perfectly with the wine. It was literally a match made in heaven.

The Pairing

Vegetable skewers with raita (onions, bell pepper, zucchini, and tomatoes) were paired with Excelsior Carbernet Sauvignon while grilled tilapia was paired with Excelsior purebred red and purebred white.

Grilled lamb chops with green salad went really well with Excelsior Sauvignon Blanc 2016 and purebred red. The starter was bread and cheese paired with Excelsior sweet Chardonnay vinegar SVC.

Most of the people we interviewed really loved the Tilapia option. Most were surprised by the perfect pairing and had no idea fish would go that well with wine. Honestly, neither did I.

Learning from the Expert

Somewhere deep in the bottom of Africa was an amazing celebration of wine and BBQ!Look out for the next edition! 🔥🇰🇪🍖🍷🤣#lvnairobi#wineandbbq#meilovekenya#fomo#littlewinebasket

Posted by Little Wine Basket on Tuesday, July 25, 2017

 

Sommelier Juan Cambil, with over 20 years in wine experience, took us through the process of tasting wine, evaluating it, and successfully eliminating all hints of oenophobia – the fear of wine. He made understanding wine so easy and fun!

Some of the things he made me realize is that, just like food, your initial taste of wine definitely starts with your eyes. The color tells you a lot about the wine. I also learned that when looking at wine, hold out the glass and tilt it a bit and you can actually notice the depth of color to the center of the glass.

A variety of wines were also served at the Le Vin event. However, my best was Cabernet Sauvignon. I loved  the dark concentrate and rich aroma. I love wines with such depth of flavor. Juan taught us how to swirl, smell and sniff the wine which helps provoke your taste buds. Your sense of smell is very strong and helps you discern more aromatic complexities of wine.

The knowledge of wine ingrained in Juan’s system was quite impressive. It was quite thoughtful of Melissa  and delightful to the rest of us for this wine experience. Her wine company, Little Wine Basket, definitely has more in store for Kenya.

The wine industry and culture is growing strong in Kenya. Learning how to look at wine, sample the aroma, and taste the wine will come in handy.

Le Vin, Nairobi, ‘Me I Love Kenya,’ July Edition, proved to be very educative and productive. Until then I am sure wine will never taste or smell the same to all who attended.

The more you taste wine the better you get at identifying wines and matching the right foods with it and I definitely intend to be at the next Le Vin event to perfect the art.

Check out the event highlight video below:

If you need online promotion, online video, and event coverage, as well as content management on social media platforms, feel free to reach out to us at info@e-labz.info

About Le Vin, Nairobi, Kenya

Le Vin is a monthly wine event, organized by Little Wine Basket, that seeks to bring wine lovers together in order to sample and discover new wines and wine brands. Started and run by Melissa Mwende, the event has continued to gain follower-ship and support, especially among local wine enthusiasts including local wine merchants.

Faith Irungu is a blogger and content marketer at E-LABZ.  Her desire to believe in businesses and brands helps her leverage the online space and help them grow their brand. You can find her on her Twitter handle @hiramfay or reach her via email at faith@e-labz.info

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Shamsi Music Thrilling Performance at Jazz Attitude 2

Following their successful album launch, Shamsi Music were back at it again, this time, at The Alchemist, for the second edition of Jazz Attitude.

It would be a night of Jazz and Electronic fusion that featured other bands like Maad Orchestra, Swahili Jazz, and other amazing musicians and bands.

As usual, Shamsi Music took the stage with vigour as they got the crowd excited with their soulful jams. As you can expect, most of their tracks came from their recently released album, The Audition, which has gotten very positive response since its launch.

Some of the songs the band played included the audience favorite, Murata, Nthenya, the love song, Elephants Parade, featuring a story by the band Saxophonist Laka, and Baby Baby cover done by the amazing and talented Kendi Nkonge.

Attending a performance by Shamsi is literary a glimpse of heaven. You can tell from their performance that they have skillfully developed focused behavior, self-discipline, communication skills, fluency of professional sound vocabulary and teamwork.

The fun that was #JazzAttitude 2. Missed out? Here's a taste of what went down!

A post shared by Shamsi Music (@shamsimusicke) on

From doing covers to performing at the Safaricom Jazz festival, this reknowned Jazz band now has an album out. Their growth has sought to ensure that their sound is nothing but authentic.

For me, Jazz is individual and personal. I believe it requires time, focus, listening, preparation, repetition, and more. The best kind of Jazz happens in groups and Shamsi is the perfect ensemble. The band members have come together to play music, each with a personal command of their instruments and voice to the ensemble which has established a level of repertoire and artistry for them.

I definitely look forward to the next performance and more great music from the band.

About Shamsi

Shamsi music is an instrumental jazz fusion band from Nairobi, Kenya, which prides itself in creating memorable musical experiences that capture the heart, mind and soul.

These six guys complement each other and have in a way ensured that playing music together is fun. Their collaboration brings up qualities and reactions that one can’t experience alone.

Paul Mbithi has control of his Keyboard like I’ve never seen before, he makes sound that blends with the group. He is the epitome of a Keyboard Guru.

Laka Waithaka, is the saxophone whiz as well as the perfect crowd sensation. Laka has just the words to get the crowd hooked on their sound. It’s next to impossible to get bored with Laka constantly ensuring that you are part of the sound.

Kenn ‘Biggie’ Njoroge is very distinctly aware of his role in the band. He has mastered the interpersonal elements of performing with his band. His drumming moves you from afar. His energy on the drums is a sensation and a delight to watch.

Immanuel Mohol, is the guitar marvel. His sound pushes boundaries, he breeds freedom of expression and personal choice.

George Nyoro, multi-instrumentalist, has mastered the use of music vocabulary,  instrumentation, and form.

Finally, Michael Munene makes sounds unheard before and identifies ways to breathe new life into standard repertoire using his bass guitar.

Shamsi Music interpret music, share original ideas, and use their artistic and intellectual imagination to play jazz. Their new album, The Audition is clear evidence of what they can do and how personal their touch is.

To purchase their latest album, The Audition, check out their website: www.shamsi.co.ke

You can also find them on social media platforms, YouTube and Facebook @Shamsi Music, Twitter and Instagram @ShamsiMusicKE

 

Faith Irungu is a blogger and content writer.  Her desire to believe in businesses and brands helps her leverage the online space and help them grow their brand. You can find her on her Twitter handle @hiramfay or reach her via email at faith@e-labz.info

 
 

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Working with King Kanja during the #KanjaWeekendMediaTour

It’s always nice to meet up and work with clients you’ve worked with before because they usually know and understand what they want. In most cases, you also don’t need to educate them on the process and requirements.

We caught up with King Kanja when he came back during his media tour and we got to document the entire journey. As I write this, the tour is ongoing and we’re loving the energy and vibe of this great artist. It is also great interacting with other media and industry professionals while at it which means E-LABZ continues to expand it’s footprint.

 

 

Here’s what we’ve been able to document so far. More content coming soon:

King Kanja on Kiss 100 with Adelle Onyango #KanjaWeekendMediaTour #254videoguy

Posted by E-LABZ Photography on Wednesday, July 5, 2017

 

Today morning at the Homeboyz Radio studios with G-Money interview with the legendary King Kanja as he discusses his new track "Weekend." #254videoguy

Posted by David Gitonga on Friday, June 30, 2017

 

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The Classic 105 Home and Auto Expo 2017

We always love to attend events, especially expos, since you get to interact with different people and cover a variety of products and services on display.

The Home and Auto Expo 2017 organized by Classic 105 did not disappoint on this front. The event included exhibitors from the real estate sector, interior design companies, and car dealerships showcasing what is hot, new, and trendy in the market.

I could not help but be amazed by the number of real estates coming up in Kenya and different apartment blocks available for home owners. For those looking to own land, there were also many agencies on hand with property for sale.

Cars are always fun to explore, and car dealerships were on hand to let us sample the big toys and the not-so-big. I really loved the Porsche on display as it had a really elegant and classy feel to it.

Check out the video highlight below of the expo:

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The #SaWA Concert Featuring Sauti Sol

As E-LABZ continues to expand and grow, we got an opportunity to cover a concert by one of the most popular and successful bands in Kenya, and Africa.

For the first time in Eastlands, Sauti Sol put on an unforgettable show that was aimed at giving back to the community. The #SaWA concert, which was aimed at helping young women between the ages of 18-25 through training and mentorship, took place at The Point Mall, Buruburu, and featured many upcoming Eastlands artists, as well as well-known local artists.

We were happy to be part of the concert and event. We were also happy that the content we created, in video, photography, and blog posts, was able to reach a lot of people through social media, the various blog posts and websites where our work was featured.

Here’s a recap of the event in video:

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How to Leverage Events for Your Brand – 5 Things to Look Out For

One of the best synergies a corporate brand can make in today’s digitally-connected and hyper world is to create or plug into events.

We have documented plenty of events for our clients and the level of hype and enthusiasm that accompanies these events create a real goldmine for brands looking to bring awareness and gain publicity at a very low cost.

However, not all events are beneficial to your brand and not all brands can fit into the events space. Fortunately, a majority of brands today can take advantage of various events that happen to create awareness.

How though can you tell if an event would work well for your brand?

Here are 5 points to look out for:

  1. Your Brand Product Service vs Event Audience

Your audience drives your business. The more targeted your brand message can reach out to them, the higher the chance you’re going to connect with them and convert them to becoming loyal customers.

Your brand will need to plug into a space that ties in with your offering. If it is a music festival, what products or services does your company offer that would fit well with those attending the event? Remember, such an event will generally have musicians, music lovers, music industry stakeholders, and entertainment and event organizers attending. Is your offering well positioned to appeal to this audience?

  2. The Digital Experience

No event today is successful without some level of digital promotion and engagement. Based from the events we attend, the more hyped up an event is online weeks or months ahead, the higher the chance that it will be well received.

To get the most out of such events, you need to ensure your digital experience is also up to par. Your audiences are online trying to figure out which brands will be at the event. They are also looking to engage with you prior to the event online, and possibly on the ground during the event. If your digital experience is not satisfying to your potential customer, chances are you are not going to get real value out of the event.

  3. Post-Event Hype

The event itself should not be the end of your brand awareness strategy. Post-event engagement should continue to build up and get those who engaged with you on location to continue interacting with you online. The best events are those that offer such engagement, both to the attendees and those who missed it.

Creating content that appeals to your audiences after the event is key to achieving this. Whether its in form of pictures, videos, tweets, or blog posts, ensure the conversation is carried far beyond the event. If an event’s hype ends when the event ends, then much of the benefit from the event is generally lost.

  4. Collaborative Spaces

Events are not just for showcasing what you have on offer. They are also excellent for creating relationships with other suppliers, event organizers, and establishments. One way to build and grow your brand awareness is partnership at events.

Do you have a product or service that you can offer as part of your sponsorship for the event? This is a great way of building relationships while getting event promotion. Look for ways you can collaborate to get your brand more airtime during the event promotion over simply getting a booth or stand to showcase your work. Remember, the banners and posters created will live long after the event and your brand will always go with them.

  5. Sponsorship Deal

Sponsoring an event is one of the best ways of getting mileage for an event. Generally, event sponsors get to be featured on all advertisement material. In addition, they also get exposure at the event in various ways.

You can, for example, decide to sponsor drinks at subsidized rates, staging and lights, or offer affordable commute to and from the event location. Sponsorship deals can come in a variety of ways and it’s usually an agreement between the company sponsoring and the event organizers on what’s needed to make the event a success.

From experience, events are a great way of building brand equity. These five points should help you gauge if you are ready to leverage events to build your brand.

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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3 Reasons Why You Should Pay Attention to Facebook Video

 

When it comes to social media platforms, Facebook is by far the most popular platform, according to a 2017 research. In terms of daily usage, over 75 percent of users are on the platform daily, making content on the platform quite powerful.

Interestingly, a lot of the content consumed on the platform is on mobile. As a result, 75 percent of all Facebook videos are watched on mobile.

Now facts aside, why should you, personally and as a brand, invest in Facebook video?

  • Facebook Believes in Video

Facebook is a strong believer in the power of video. The growth of Facebook video, especially native video, has been tremendous.

Facebook’s investment in video technology serves as a strong indication about the direction the company thinks social media content is headed and the changing user behavior and consumption. The new features and tools that focus on video continue to be added almost every single month. For example, users can search for videos on Facebook and get alerted about Live video. Expect more video features soon.

  • Video Engagement is High

In mobile, people are also getting more comfortable engaging with video content. Now people spend 5x longer with video over static content on Facebook and Instagram. Most of these video views come from shared video.

Facebook views and engagements happen fast. While engagement is quite high within the first seven days, engagement over time does not go down. The ability to share and reshare videos means that video views continue to rise over time. This means that your videos will continue to have a long shelf life long after they are published.

  • The Evolving TV Ecosystem

It’s a fact that TV, and more specifically traditional TV, is getting replaced by on-demand video content on the Web. Facebook is looking to leverage on this and more people are looking to jump onto social networks platforms like Facebook as an alternative.

Creating shows and rich content that lives on Facebook means you’re positioned to capture this market looking to transition to on-demand content. This market is projected to grow. Being an early adopter means you will learn quickly about this emerging market, iterate, and create video products that fit this demographic.

Mobile consumption and the move towards more on-demand content is fuelling Facebook video. As a brand or business, what are you doing to leverage this relatively new content type?

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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