Creating Cinemagraphs in Kenya for the Adele Dejak Brand

Cinemagraphs have bee around since 2010. However, not many people are aware of them since they are not widely adopted. This however does not mean that they less effective in marketing. Cinamagraphs in Kenya is also a new concept that is yet to pick up.

Cinemagraphs are a new kind of content type that combines both pictures and videos.

With social media platforms like Facebook and Instagram offering support for cinemagraphs, we’re increasingly seeing innovative brands and companies leveraging cinemagraphs to bring a new approach and create interesting in their products and services. Cinemagraphs have become powerful ways of separating yourself from mainstream approaches when it comes to digital marketing.

I undertook my first major project in developing cinemagraphs in Kenya for a big fashion brand recently. Adele Dejak is a brand that prides itself in first-class Ankara jewelry for the high-end market. The goal was to create cinemagraphs and position the brand more boldly in markets across Africa and beyond.

Here’s a look at some of the work we’ve done so far in the cinematography space:

As you can see from above, the response and feedback was overwhelming and effectively helped build engagement and raise more awareness on the brand.

OWN YOUR STYLE. featuring @wairimu_maryanne Cinemagraph > @davidgitonga

A post shared by A D E L E. D E J A K✨& more. (@adeledejak) on

The above cinemagraph was also similarly engaging.

As you can see, cinemagraphs offer a different and unique approach to brand marketing, advertising, and promotion online. It is the new marketing approach on digital.

As a digital marketer, whether in Kenya or abroad, developing cinemagraphs is one of the more effective approaches that you should be undertaking now.

David Gitonga is a digital marketer and video specialist helping brands leverage the power of the web and visual media to build engagement and market their products and services. You can reach him via email at david@e-labz.info. You can also follow him on Twitter @davgit

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On Location: The Ndakaini Half Marathon 2017

The finish line after the 21-kilometer stretch with Njoroge

I love to travel and no doubt, this assignment was one of the more interesting ones I undertook. It also happened to be my first marathon event to attend and cover.

The Ndakaini Half-Marathon takes place every year in the third quarter of the year. Runners undertake a 21-kilometer stretch on the picturesque and mountainous region of Central Kenya in Murang’a County.

As a result of the tough terrain, it also happens to be the second most-toughest marathon in the world!

Some of the marathon legends who participated in the marathon included Lucy Kabuu, Catherine Ndereba, and Daniel Kormen, all of who have gained international recognition in winning world marathons like the Boston, Berlin, and London marathons.

All in all, it was a great experience, both in terms of documenting, and in participating in this exciting event.

Check out the video below:

 

David Gitonga is a content marketing specialist. He creates visual content for websites, social, and YouTube. He helps businesses leverage new media to grow their brand and build authority on the Internet. You can find him on his Twitter handle @davgit or reach him via email at david@e-labz.info.

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The Kenya Fashion Awards 2017

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The Kenya Fashion Awards (KFA) 2017 which took place on Saturday at the Norfolk Hotel were definitely one of the more memorable fashion events in Kenya for 2017.
The event MC for the night was the beautiful Sheila Mwanyigha who took us through the different designs showcased by the different fashion houses, both at home and abroad.
Local celebrities in attendance included Kalekye Mumo, Ian Mbugua, and Polycarp Otieno aka Fancy Fingers of Sauti Sol among others.
The new designs and exotic looks and feels that were showcased on the runway were not only colorful and creative, but they also included an African touch. Of particular interest to me was the Maasai colors and beardwork that got all in attendance excited.
It is never a fashion event without winners. Among the winners at the event included:
  • Couture Magazine – Magazine with the best fashion segment
  • Standard Newspaper – Newspaper with the best fashion segment
  • Vivo Activewear – Fashion brand of the year
  • Tintseh – Fashion Photographer of the year
  • Sunshine Balogun the makeup artist
  • Joy Kendi – Fashion blogger of the year
  • Adele Dejak – Jewelery / Accessories designer of the year
KFA recognizes different categories and each category has different criteria. Some of the categories include students, upcoming, emerging and established. The criteria are different for every category. 
 
Among the sponsors at this year’s Kenya Fashion Awards included: Moet and Chandon, Canon Kenya and Trace Mziki.
 
 
Check out the event video below:
 

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The TechCrunch Battlefield Africa 2017 Event – #TCBattlefield

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What an event Techcrunch Battlefield 2017 was!
This was the first event of its kind to be held in the continent by TechCrunch, one of the largest digital media publishers and tech companies in the world. The event was sponsored by the social media network, Facebook.
The event saw top TechCrunch journos and editors visit the country, most for the first time, and interact with the developer community here and learn about tech and startups in the region. They were also on hand to teach and train startups on how to pitch to investors.
Among the event highlights included panels of investor judges. 15 startups from across the continent, got an opportunity to pitch their ideas in front of these investors with the winning startup, Lori Systems, a startup from Kenya, winning $25, 000, a trip for 2 to California, and an opportunity to pitch their startup for more investment sometime next year in San Franscisco.
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According to the VP for Platforms at Facebook, Ime Archibong, ” Facebook is stoked to partner with TechCrunch to bring their Startup Battlefield to Africa. TechCrunch Startup Battlefield Africa 2017 is a wonderful platform for the 15 African startups tackling local and global problems, to share their visions with the global tech community.”
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TechCrunch Battlefields are held in different cities in North America and until recently started to be held across different parts of the globe. Nairobi, Kenya, was chosen as the first destination to hold the event in Africa due to its position in the region, infrastructure, and the fact that there’s already an existing developer community.
Check out the video highlight of the event here:

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A Behind-the-Scenes Look at Photoshoot with Melvin’s Tea

Melvin's Tea Photoshoot. Check out our YouTube for the BTS video

Posted by E-LABZ Photography on Friday, October 6, 2017

We got an opportunity to work with the Melvin’s Tea brand on their product photoshoot for their new website.

The shoot included on location office shoot and a studio shoot, both of which took place on the same day. We were able to deliver the product shots of various looks and feel. We also got to undertake creative shots of the tea packages in order to bring out an office feel and look to the product.

As you can see from the BTS video below, each product required a different feel and look in order to capture client expectations and requirements, which we did successfully.

Check out this behind the scenes video of the shoot:

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Interview with Nyashinski

Interview coming soon on Kenyanvibe

Posted by E-LABZ Photography on Friday, October 6, 2017

We’ve always enjoyed working on projects with KenyanVibe, and this time, it was no different. We had always wanted to interview the popular Kenyan singer, Nyashinski, and all too often, the opportunity would never suffice, until now.

A short notice from the Anyiko PR afforded us an opportunity to interview this artist at the Radisson Blu Hotel and we were not about to miss this chance.

The artist was calm and composed and enjoyed the interview. We also got an opportunity to ask those deep thought-provoking questions that you rarely get to hear from mainstream or other media outlets. It is always fun and interesting to interview people and we got exactly what we wanted out of the man himself, Nyashinski – Now You Know.

Check out the teaser interview below:

 

Look out for full interview, coming soon.

 

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Coke Studio 2017 Edition Premiers

Coke Studio Africa’s premier was, as always, quite the glamorous experience. Held on Sunday the 10th of September, the exclusive premier was hosted at Kiza lounge, Nairobi, celebrating the 2017 edition of the Pan-African music show.

Becky Sangolo and Caroline Wangari both of The Band BECA perform at the party.

Dela, The Band BeCa, DNG, Amina Abdi Rabar, Miss Kibati and Pinky Chaggar we were among the celebrities and affluent persons present. Coca Cola Executives were of course also present, along with the Coke Studio band and production crew.

This year’s show will comprises 11 one-hour episodes and the globe is looking forward to the world-class collaborations that will take place during this season. Coke Studio Africa  is now in its fifth year and still features the best of Kenyan music and talent collaborating with equally talented artists from other counties. The Kenyan artists queued to feature this year include Khaligraph Jones, Nyashinski, the award-winning Sauti Sol, Avril and the new talk of the town, The Band BeCa.

Head of Sales and Marketing at Little, Maureen Chege, Coke Studio Project Manager, Andrew Alovi and Singer, Dela.

Something to look forward to are the collaborations that will not only be make on the Coke Studio Africa stage but also off stage. Last year we got ‘Unconditionally Bae’ by Sauti Sol and Alikiba, Nakupenda by Nyashinski and Yemi Alade as well as ‘Tulia Tu’ by King Kaka and Pantsula from South Africa.

The show premiered this week on Citizen TV at 8:00 pm and will run every Sundays till 10th December 2017.

As always, it was a pleasure covering the event.

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Aerial Silk Aerobics meets Interpretive Dance

Andrea and Joanne in a choreographed dance

What does aerial silk aerobics and interpretive dance have in common?

At first glance the quick answer is ‘nothing much!’ but when we shot  Joanne Ball-Burgess and Andrea Hartley’s choreography at the Mom3entum Fitness Gym on Muguga Green, Brookside this past Friday, the answer is… being on the ground isn’t a dance requirement!

If you’ve never watched aerial silk aerobics live in session then you’d be in awe at how a human being can manoeuvre silk and remain airborne for more than 30 minutes take after take. That and how a mother of three, yogi, dancer and former Sakata judge still dances better than you wish you could.

Damian Marley’s R.O.A.R blared on the portable speaker while David Gitonga, founder of E-Labz, worked his magic behind the camera trying to capture the magic from various angles- a difficult task given that the dancing was… well, dancing, and there was a lot of movement both on the ground with Joanne and having Andrea between two silk fabrics above her.

Here at E-Labz we pride ourselves in creating unique digital content while working on fun projects and this was definitely one of those. It’s safe to go ahead and copyright our bragging rights on being the first Kenyan content marketing company to capture this sort of collaboration, yes?

To work with Joanne, feel free to inbox her via Facebook on Judge Jo1. If you’re interested in learning more about or attending an aerial silk class with Andrea, find her on AER Africa on Facebook. The Mom3ntum Fitness Gym will be opening soon but in the meantime you can check out The Momentum Coffee Bar where we did an interview with Joanne earlier that afternoon. Serene is the word that best describes it, definitely worth the visit.

Videos will be coming out soon on our socials so stay tuned!

 

Maureen Wambaire is a social media manager and blogger at E-LABZ.  Branding is her thing, helping clients showcase their best as they share their stories with the world. Her twitter handle is @wambairem or reach her via email at maureen@e-labz.info.

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Belfrics Global Launches Bitcoin Exchange in Kenya

Belfrics Global has launched a Bitcoin Exchange in Kenya.

The company seeks to expand its footprint in the African market by launching this new exchange with more exchanges expected to be opened in both Nigeria and Botswana.

According to the company CEO, Praveen, the need for affordable remittance services has necessitated this move.

Check out the video below of the Belfrics Global launch in Nairobi, Kenya at the Villa Rosa Kempinski

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The Beauty and Delight that was The Le Vin, July Edition, Nairobi, Kenya

All lovers start out the same way. We are moved by the simple fact of tasting wine. There is something in wine that captures our attention. It could be the aroma, the texture on your palate, or just the moment frozen in time that leaves you wanting a repeat experience.

Saturday, 22nd of July, was such a day. Le Vin brought the wine experience to the people at The Curragh Irish Pub, Ngong Race Course, Nairobi, Kenya.

Melissa Mwende, the founder of Little Wine Basket, made sure that she delivered the best experience despite the fact that she was overbooked. No one was left out. The event was very relaxing thanks to the soothing music that complemented the atmosphere and just right for intimate and friendly conversation.  

Now don’t get me started on the meal plan. I liked how keen the food was selected to match perfectly with the wine. It was literally a match made in heaven.

The Pairing

Vegetable skewers with raita (onions, bell pepper, zucchini, and tomatoes) were paired with Excelsior Carbernet Sauvignon while grilled tilapia was paired with Excelsior purebred red and purebred white.

Grilled lamb chops with green salad went really well with Excelsior Sauvignon Blanc 2016 and purebred red. The starter was bread and cheese paired with Excelsior sweet Chardonnay vinegar SVC.

Most of the people we interviewed really loved the Tilapia option. Most were surprised by the perfect pairing and had no idea fish would go that well with wine. Honestly, neither did I.

Learning from the Expert

Somewhere deep in the bottom of Africa was an amazing celebration of wine and BBQ!Look out for the next edition! 🔥🇰🇪🍖🍷🤣#lvnairobi#wineandbbq#meilovekenya#fomo#littlewinebasket

Posted by Little Wine Basket on Tuesday, July 25, 2017

 

Sommelier Juan Cambil, with over 20 years in wine experience, took us through the process of tasting wine, evaluating it, and successfully eliminating all hints of oenophobia – the fear of wine. He made understanding wine so easy and fun!

Some of the things he made me realize is that, just like food, your initial taste of wine definitely starts with your eyes. The color tells you a lot about the wine. I also learned that when looking at wine, hold out the glass and tilt it a bit and you can actually notice the depth of color to the center of the glass.

A variety of wines were also served at the Le Vin event. However, my best was Cabernet Sauvignon. I loved  the dark concentrate and rich aroma. I love wines with such depth of flavor. Juan taught us how to swirl, smell and sniff the wine which helps provoke your taste buds. Your sense of smell is very strong and helps you discern more aromatic complexities of wine.

The knowledge of wine ingrained in Juan’s system was quite impressive. It was quite thoughtful of Melissa  and delightful to the rest of us for this wine experience. Her wine company, Little Wine Basket, definitely has more in store for Kenya.

The wine industry and culture is growing strong in Kenya. Learning how to look at wine, sample the aroma, and taste the wine will come in handy.

Le Vin, Nairobi, ‘Me I Love Kenya,’ July Edition, proved to be very educative and productive. Until then I am sure wine will never taste or smell the same to all who attended.

The more you taste wine the better you get at identifying wines and matching the right foods with it and I definitely intend to be at the next Le Vin event to perfect the art.

Check out the event highlight video below:

If you need online promotion, online video, and event coverage, as well as content management on social media platforms, feel free to reach out to us at info@e-labz.info

About Le Vin, Nairobi, Kenya

Le Vin is a monthly wine event, organized by Little Wine Basket, that seeks to bring wine lovers together in order to sample and discover new wines and wine brands. Started and run by Melissa Mwende, the event has continued to gain follower-ship and support, especially among local wine enthusiasts including local wine merchants.

Faith Irungu is a blogger and content marketer at E-LABZ.  Her desire to believe in businesses and brands helps her leverage the online space and help them grow their brand. You can find her on her Twitter handle @hiramfay or reach her via email at faith@e-labz.info

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