A lot of people ask me what it takes to be successful on such online platforms like YouTube, Facebook, and Twitter. They want to know what they are doing wrong on social media and how they can be more successful on these platforms.
My answer is always the same – Consistency.
Because social media never sleeps. Think about it, how long do you take before you talk to somebody? 2 days? 3 days? 4 days? Of course not! You talk to people EVERYDAY and you do it throughout the day as well, right?
Social media is just like that.
It requires constant conversation with your community, consistent engagement with your fans, and never-ending discussions with your followers. All these are social communities and they all need to know that you are there and available to help out wherever needed.
If you are creating videos on YouTube, then you need to be doing a lot more than just creating a video every month, or in worst-case scenarios, once a year. You need to be consistent. Don’t worry too much about quality otherwise you will never be consistent. If you are not able to do this regularly, then hire someone who can do this for you.
On Facebook, you need to create pictures, blog posts, quote cards, and videos to keep your community engagement. Don’t try to sell your product every time you post. Respect the platform. People are not there to be sold to but to engage with your brand. Do that.
On Twitter, offer value by re-tweeting what industry followers are doing. Create interesting quotes, get into conversations, and show your followers that you are plugged into current trends.
On Instagram, post beautiful and well-shot images every day. Use the common hashtags to plug into conversations and get discovered. Follow your followers and show some love to what they are doing.
As you can see, all of the above requires consistency.
The potential of the Internet has been grossly underestimated. It’s impact is only growing and the earlier you realize that this thing called the Web is here to stay, then you will understand why consistency is crucial to winning in this new media.
By David Gitonga